Battle of the Social Networks: What’s in it for you?
Social media is the buzz word today and everyone wants to be a maestro of the #1 activity on the web. It is also being said that the social media revolution is the biggest shift since the industrial revolution! . certainly, no one wants to be left behind when it comes to becoming a part of the new social energy around us. According to Jeff Jervis, journalist, professor and author, “Social media is not media, it is speech, Period.”
Agreed! But the question really is, what is the necessity of constant connection and speech, are we making use of the correct tools as a customer and as a marketer? There is Facebook, Twitter, Tumblr, LinkedIn, Orkut, Multiply, Livejournal, Netog, Pinterest, YouTube, Instagram (phew!) and what not. There also are apps like Twitterfeeder and Hootsuite that can help you send one post to all your social networks. But, unfortunately, these shortcuts ignore the strengths and weaknesses of each platform. Through this blog post, I wish to differentiate and list the strengths of some of these sites which can help you decide what is best for you.