The Future of Marketing is in Artificial Intelligence

Posted by Zachary Schewee

Jan 7

Editor's note: Zachary Schewee is a MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and is enrolled in ISM 7505: Inbound Information Technology

The Movie HER: The Future of Marketing is in Artificial Intelligence

 You may be reading this title and asking yourself two questions.

  1. What is the movie HER?
  2. How is Artificial Intelligence the future of marketing?

Both are valid questions and it seems that it could be bit of a stretch that the future of marketing lies in the hands of Artificial Intelligence. So, first I’ll touch base on the actual movie itself and then get into the marketing part.

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Topic Categories: inbound marketing, Artificial Intelligence

6 Tips on How to Craft a Social Media Policy

Posted by Zachary Schewee

Jan 4

Social media has undoubtedly become a big part of everyday lives. Not only with the people roaming the streets but also for companies everywhere. Social media is playing a bigger and bigger role and how they can engage the public and not only engage but draw them in as potential customers. Insights can be gained through these various platforms that can be very useful tools.

But how does a company go about engaging customers and what is it exactly that they should say or how to communicate certain messages? This is a problem companies face and with information having the ability to spread like wild fire on social media, having the right policies in place can play a crucial if not be considered critical part to retaining brand image.

Here are 6 tips to consider when crafting a social media policy for a company.

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Topic Categories: Social Media Policy

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