Editor's note: Zachary Schewee is a MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and is enrolled in ISM 7505: Inbound Information Technology.
The Movie HER: The Future of Marketing is in Artificial Intelligence
You may be reading this title and asking yourself two questions.
- What is the movie HER?
- How is Artificial Intelligence the future of marketing?
Both are valid questions and it seems that it could be bit of a stretch that the future of marketing lies in the hands of Artificial Intelligence. So, first I’ll touch base on the actual movie itself and then get into the marketing part.