How to Get the Leads You Dream About: 3 Simple Reminders to Present your Best Possible Site

In today’s world, it’s hard to get anyone to fully read a website or article they find on the internet.  We have all become world-class “skimmers”.  This term describes those who only want that golden nugget of information they seek, that nugget being what drove them to a particular site in the first place.  In fact, you’re probably reading this looking for some golden nugget of your own.

With that in mind, now that you’ve got your very own skimmers landed at your doorstep, you must take precautions to avoid these basic web design faux-pas that will send your potential leads scurrying.  

Why do some small businesses loose market-share?  They have been in business for years, have a great product or service, do the same marketing campaigns that have been highly successful during past years but are losing market-share to start-up businesses?  Let us compare marketing styles between the established small businesses and new start-ups.  What kind of marketing campaigns are start-up businesses doing?  What are the differences to traditional marketing and the Inbound marketing approach?  Following is a summary of Inbound and Outbound marketing and what Inbound methodology looks like for converting leads and closing customers.

Introduction

Let’s be honest here for a moment.  If you are not optimized for mobile devices such as tablets and phones you are losing prospects, leads, and customers. Hubspot reports that 40% of people will leave your website if it takes more than 3 seconds to load.  Forty percent! (https://blog.hubspot.com) That is almost half of your prospects, leads, and customers leaving in 3 seconds.  To translate this into simple dollars that means that for a slow loading website on a mobile device a company loses about 40% in potential revenue for slow loading.  So, if you still don’t think mobile optimization is important I will further describe to you the benefits of mobile optimizing your website.

Using Social Media to Remain Relevant After the Closing. 

According to Alyse Robertelli of The Robertelli Team Real Estate, 80% of her company’s clients come from referrals.  That’s 4 out of every 5 clients!  Are you taking the necessary steps to engage with your former clients on a continual basis to stay on the tip of their tongues when the opportunity presents itself for them to recommend a great agent to their family or friends?

In this article, I will provide some tips on using social media to stay relevant and in relationship with those past clients.  For our purposes, we will assume that you already use social media to an extent to promote new home sales and extend your reach.  Let’s learn how to kick up your social media game to transform your social media game from AAA to the Pros. 

How to Harness the Power of Content Marketing to Sell your Business before your Products

Fun Fact:  Content Marketing can be dated back to 4200 B.C with cave drawings depicting how best to defend yourself against beasts. 

Full Disclosure: I am an MBA student who stumbled into an Inbound Information Technology course and for the last four weeks I have been consuming the inbound marketing methodology by the pound!  I have zero background in marketing but a Ph.D. in consuming. 

This blog will focus on Content Marketing in general and the power of telling your business story in particular.  

An easy-to-read and navigate web page is a plus for any website, but for B2C or B2B businesses, it is vital.  Today’s online market is larger than it ever has been, and businesses which have the know-how can take full advantage of this.  A problem that plagues many sites, even major players like Amazon or BestBuy, is the challenge of complicated, cluttered pages.  A cluttered homepage that is difficult to navigate can frustrate visitors into leaving for another vendor that is concise and clear.

(Photo credit: Daniel Oines - dno1967b  / CC BY )