A call-to-action is a must have when attempting to draw customers in.  Let’s face it, just getting a visitor to your website does not increase sales or ultimately grow your business.  A call-to-action is used to provide focus to your website, a way to measure a sites success and ultimately to provide direction to your users.  It is used to keep customers engaged and gives certainty as to what the next steps are.  In other words, a call-to-action is a useful and presentable sales pitch that provides a benefit to the customer and works towards a goal for the company.

A common mistake made by inexperienced social media users is pushing out content without a formal plan or established metrics and detailed goals.  Social media is often seen as an easy way to reach masses when in reality it takes planning and continuous research in order to effectively reach a target market.  In today's age, social media use is wide-spread so it is becoming more and more important to focus on effectively using social media in a way that differentiates you from the sea of other content. There is a lot of room for error, so let’s be S.M.A.R.T about it!