Campaign Suppression: Don’t Spend More, Spend Smarter

Posted by Monica Roberts

Jan 30

Campaign Suppression: Don’t Spend More, Spend Smarter

Do you recall a time in the not so distance past when the first course of action for marketers was to open the pocket book in order to drive more traffic?  Maybe this is still the case for your organization.

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Topic Categories: campaigns

5 Ways to Maintain Your Privacy on Facebook

Posted by Rachel Plafchan

Jan 26

5 Ways to Maintain Your Privacy on Facebook

Facebook, the Social Media platform of choice for nearly 1.59 billion users across the globe, is known for its unique ability to allow users to share everything.  From your current location, to cute pictures of your cat, to where you work and who your family is, Facebook has a way with encouraging its users to share – and maybe overshare.  In a time where connecting digitally is a normal part of everyday life, are you being vigilant to ensure you are keeping your privacy?  Read on to learn how you can up your privacy while maintaining your online presence.

(www.facebook.com)

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Topic Categories: social media

How to Grow Your Business and Attract Leads

Posted by Gabriel Cottingham

Jan 23

How to Grow Your Business and Attract Leads

If you started a company and did no advertising, or marketing, would you be surprised if you did not make any sales? Of course not!

Consumers will not come to you unless you help them find your company.  I know your probably thinking, about how to increase the sales of your business without investing a lot of money.  Using these creative marketing strategies will help you build an online social media presence, generate new leads, and focus on the company’s overall goals. 

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Topic Categories: inbound marketing

4 Reasons to Market Yourself on Social Media

Posted by James Loduca

Jan 19

Market Yourself on Social Media

If you are anything like me, you may have once thought to yourself that being found on social media in the current business climate would significantly decrease your chances of finding a job.  Most of us have been told at some point by a college professor, a friend, or a parent to be very careful of what we put on social media because “companies are watching.”  God forbid a recruiter see me drinking a beer!

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Topic Categories: social media

6 Steps to Increase Usability of Your Web Tool

Posted by Conrad Hunt

Jan 16

6 Steps to Increase Usability of Your Web Tool

In a world of iPads, laptops, tablets and smartphones, information is at our fingertips and leave us wanting more.  We expect more.  We crave ... more.  As a result, it’s important for organizations to meet the needs of the consumers and at times knowing what their audience wants before they realize what they want.

So you’ve created an interactive web tool but you’re struggling to get visitors to your website?  There may be a few roadblocks in your way:

  • Your consumer can’t find the solution to their problem
  • There’s too much content
  • The image to text ratio is small
  • There are no engaging elements in your tool
  • Your hyperlinks are broken

Use these helpful tips to re-build your tool with a responsive design that will keep your audience coming back and move it to the top of their web search.

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Topic Categories: website design

Tips to Optimize Your Website for Mobile

Posted by Joshua Ditton

Jan 12

Tips to Optimize Your Website for Mobile

Mobile internet usage is on the rise.  Smartphone users are no longer an exception.  Roughly 1.2 billion people use mobile devices to access the web and roughly 80% of all internet users own a smartphone and over half of all internet traffic is from mobile devices.  All indications are that internet consumption on mobile devices will only increase.  Additionally, Google penalizes websites that fail to meet their mobile-friendliness standards in its search engines results page (SERP).  As the popularity of using mobile devices to connect to the internet rises so does the necessity for websites to be mobile-friendly.  This blog post will address some tips and considerations for mobile-friendly design.

Want to see how mobile-friendly your website is? Try Google’s Mobile-Friendly Test

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Topic Categories: website design

5 Social Media Challenges in Healthcare

Posted by Vincent Bucchare

Jan 9

Social Media Challenges in Healthcare

The healthcare industry has been slow to adapt social media as a way to engage with patients and customers, and for good reason.  The industry is heavily regulated and under a ton of scrutiny, which makes participating in social media challenging for the 5 reasons below.

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Topic Categories: social media

5 Easy Steps to Test the Readability of Your Document

Posted by Monica Roberts

Jan 5

Testing the Readability of your Documents 

Have you ever wondered if your emails, documents, or blogs were written to the appropriate reading level of your audience?

With your expertise and education, you are challenged with proving your academic prowess while retaining an appropriate level of understanding.  On the other hand, you may want to ensure you are including content representative of your position to ensure credibility.  Either way, the readability of your document is extremely important.  Readability not only measures the accessibility of writing, but also indicates how effectively the writing will reach the reading audience.

What you may not know is that the Microsoft Office products, such as Word, contain an often unused tool that will calculate the readability of the document for you.  Similar to spell check, you are able to measure the readability metrics prior to publishing your final draft.

To get started, open up the latest draft document as we walk through how to measure the key components.  With these metrics as reference, you will never again have to assume your content matches your audience.  You will now know for certain.  Let’s get started!

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Topic Categories: readability

Five Steps to Impress in a Digital Marketing Interview

Posted by Nick Mattar

Jan 3

Set Yourself Apart From The Competition

Before reading this post, make sure to check out the “So You Want to Work in Digital Marketing” blog post

The digital marketing career path is extremely popular right now.  College graduates want to work more in the online space and companies want to hire more individuals who can help propel their corporate digital marketing strategy.  According to Smart Insights, the top marketing position that companies wanted to hire in 2015 was “digital marketing” and that number was projected to grow even more in 2016.

Despite the wealth of new positions and hiring in the field, the competition for those jobs is immense.  Some higher-level or senior positions receive hundreds or even thousands of applications.  In addition, they require a wide range of qualifications.  Digital marketing positions can require anywhere from no experience to 10+ years of experience, even though the idea of “digital marketing” has only existed since the early 2000s.

The competition for jobs is immense

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Topic Categories: Interviewing

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