If you aren’t already on Instagram, there’s a good chance you should be. Instagram, initially released in 2010, is a “mobile photo-sharing, video-sharing, and social networking service” (Wikipedia) which allows users to connect through “likes”, comments, and content sharing. Instagram offers an excellent way for brands to connect with users, promote their brand, and bring in new customers. (Instagram Image from Freepik)
Check out these Instagram statistics from Hootsuite if you’re not convinced. As of November, 2016 there are over 500 million monthly active users on Instagram. Over 40 billion photos have been shared by its members, approximately 95 million a day. 80% of Instagram users are located outside of the US, but Americans are in on it too – 31% of American females and 24% of men are using the mobile based social sharing application. If you think that Instagram is a good fit for your brand, or maybe you are already on Instagram but not seeing the results you wish, read on to find out how you can increase your reach and potential on the application.