Highlighting Two Noteworthy Neighborhoods in Detroit for Students Faculty and Staff

Posted by John H. Heinrichs

Dec 30

In the past few years, much attention has been given to the revitalization and economic development in downtown and mid-town Detroit. While not taking anything away from the necessity of having a vibrant core, the city of Detroit also has several interesting and historic neighborhoods that students, faculty, and staff, could consider as livable housing options. I would like to highlight two historic Detroit neighborhoods that are not located downtown or along the Woodward Avenue corridor. They are North Rosedale Park and East English Village. My reasons for selecting these two neighborhoods are:

Read Full Blog Post

Topic Categories: Detroit

Social Media through the Consumer’s Mind

Posted by John H. Heinrichs

Dec 27

Social Media Marketing

Social media marketing should no longer be perceived as the new wave of marketing. It is marketing. There is no longer a debate on whether a company should market through social media but how they should market through social media. Take a quick look at the infographic to see what I mean.

Customers find faith in companies that are currently using social media. They use this as a main tool. Think of social media as our (meaning the social media marketing generation) new phonebook. People may only use social media for fun, for business, or for both. The ability to reach people in all demographics through social media is a phenomenal tool.

Read Full Blog Post

Topic Categories: social media

Future Social Media Challenges

Posted by John H. Heinrichs

Dec 23

In the future, organizations will encounter many challenges in regard to social media.  A few challenges include social media policy, online reputation management, privacy issues, and ethical dilemmas.  I believe privacy and ethics are very intertwined.  As social media continues to evolve, companies will inevitably utilize social media even more.  Poor ethical behavior could be problematic and even damaging to a company’s reputation.

(Image by Mizusumashi [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/)], via Wikimedia Commons)

Privacy and Ethics are Very Intertwined

Read Full Blog Post

Topic Categories: social media

Social Media Challenges and the Defense Industry

Posted by John H. Heinrichs

Dec 20

Privacy and the Role of Human Resources

A 2012 Society for Human Resource Management (SHRM) survey reported that 55 percent of organizations planned to increase their social media use within a year.  This comes as no surprise when considering studies, such as the one performed by Towers Watson in 2010, suggest that companies with the most effective communication strategies – which almost always include the use of social media tools – post higher returns for shareholders when compared to companies with less effective strategies.  What does this all mean in regards to today’s organizational strategy development?  It suggests that as we move forward into the future, companies must develop a solid social media presence if they hope to remain competitive in the ever changing global market place. 

Companies must develop a solid social media presence if they hope to remain competitive!
Read Full Blog Post

Topic Categories: Privacy

The Challenges of Image Use, and Some Help!

Posted by John H. Heinrichs

Dec 18

Lets face it, with only words on a page, it is difficult to capture the attention of an audience and keep them interested, be it for a school project, a presentation at work, or a company blog post.  Different images, such as photos or diagrams, can help enhance any one of these works and can be the key to captivating an audience.  While the vast array of images on the internet may seem enticing to use for this purpose, it is critical to recognize which images are free to use and which ones are not and to use them properly.  Just like we can’t copy another student’s work, we can’t go out on the internet and use whatever images we may be interested in.  Many images have copyright protection and others, though may not be copyrighted, at least require that the creator of the photo or image be recognized or gain permission from individuals that may be in the photo.  So it is important to be aware of and to pay attention to each and every image that you consider using in your works. (Image File: Blog iconoiiiiiiii.jpg  Photo by Cortega9, available under a Creative CommonsAttribution-Share Alike 3.0 Unported license.)

Read Full Blog Post

Topic Categories: images

How Important Is Your Social Presence: An Interview With Emily Kravetz

Posted by John H. Heinrichs

Dec 16

Welcome back readers!

In the previous blog post, I conducted an interview with Eric Payne, Wayne State Alum and social media consultant.  As a quick recap, we discussed how Social Media is affecting not only the business environment, but also the life of college students seeking jobs.  Today, we take a step back to talk about the same issues but from the recruiters’ standpoint.  Emily Kravetz, Director of the School of Business Administration Career Planning and Placement Office at Wayne State University, has given us the opportunity to acquire some insight into what companies are looking for today and how college students should respond to the changes in the business environment.

Read Full Blog Post

Topic Categories: Career Planning

Step One: Set Your Goals

Posted by John H. Heinrichs

Dec 13

I feel that the most important step to any type of marketing, social media marketing included, is setting your goals.  If you don’t know what you want to accomplish with any strategy or tactic, then you can spend all the money in the world and see absolutely zero real effect.

What is your plan with this campaign?  There are an unlimited amount of options to input here, it really depends on what you want to accomplish.

Read Full Blog Post

Topic Categories: social media

The Value of a Like?

Posted by John H. Heinrichs

Dec 11

CPC – Cost per click, CPM – Cost per thousand impressions, CPV – Cost per view, CPE – Cost per engagement, CPA – Cost per action, CPL? I thought that was what you got so you could carry your own handgun in your holster into public places. Cost per like? How does one go about establishing that, in fact, how much is a like worth?

With Facebook becoming one of the most prominent advertising arenas in digital advertising it is hard to establish the worth of a “like” or a “share” or a “comment” isn’t it? 

Read Full Blog Post

Topic Categories: Facebook

How Companies Utilize Social Media

Posted by Sari Gordon

Dec 9

Social media has become an extremely important tool in the marketing world.  People use social media on a daily basis and companies have realized that it is far easier to reach and engage with consumers via social media than on TV, radio or any other form of traditional advertising.  Besides ease, it is also a more efficient way to engage with followers or prospective consumers.  Popular social networks include Facebook, Twitter, YouTube, LinkedIn, Tumblr, and Pinterest. Customers have come to expect and rely on brands to be there for them via social media.

Read Full Blog Post

Topic Categories: social media, Certificates

Welcome to the Age of the Customer!

Posted by John H. Heinrichs

Dec 6

Today's consumers are more socially and digitally connected.  Thus, as such, these better informed consumers can have tremendous influence in the decision process regarding acquiring various products and services. These consumers research information about various products and services using the internet.  In fact, today, 34.3% of the world’s population is digitally connected and uses the internet for a variety of purposes. (1)  These consumers share their opinions and insights via comments, tweets, or on blog posts.  In fact, Forrester Research defines this shifting trend as the start of “The Age of the Customer”. (2)  This new age is demanding a renewed and innovative focus on the definition of the role and responsibilities of the Chief Marketing Officer (CMO) in organizations.

Read Full Blog Post

Topic Categories: Inbound Information Technology

5 Ways To Balance Work, Earn Your MBA, And Have A Social Life [somewhat]

Posted by John H. Heinrichs

Dec 4

5 Ideas to Balance Work and School

With the full and hectic agenda of our daily lives, deciding to earn a MBA degree seems like a daunting task. But there is a way to balance it all. It’s not easy, but it can be done with a few things in mind. The good news is that Wayne State’s graduate business programs are flexible and fully accredited by AACSB International . You’re able to take your pick of courses both online and in-class and be equipped with the right skills and knowledge to advance in the workplace.

Read Full Blog Post

Topic Categories: MBA

Social Media #FTW

Posted by John H. Heinrichs

Dec 2

Social Media #FTW - For the Win!

Social Media has caused a wave of influence on the current generation of job candidates.  We have complete access to all social media platforms.  We can access them in the morning, during work, or while lying awake in bed.  There is no limit to the amount of time spent on these applications and websites.  Until recently, social networking was viewed as a fun social environment where individuals could and should post anything and everything they wanted with no repercussions.  This is not the case anymore.  Companies are starting to view individuals’ social media content before offering them new positions.  The chart below highlights the wide range of topics (posted inappropriate photos, posted inappropriate comments, posted content about them drinking, posted content about them using drugs, posted negative comments about a previus employer, demonstrated poor communication skills, made discriminatory comments, lied about their qualifications, shared confidential information from a previous employer) in which candidates have been rejected.  Scary, huh?  I bet you haven’t thought of all of those!  Take a second and look at them and try to see if you may have been rejected for any of those reasons! 



According to the chart, out of all the employers polled who monitor social media for incoming employees, only 26% have never rejected a candidate for what they put on the internet; that means the lion’s share of employers find a reason to not hire a potential candidate because of what people may transiently and absentmindly post!  This is a brand new way of thinking that is increasing among employers.  I’ve compiled a list of five (5) things that need to be done to eliminate the risk of losing a job opportunity while utilizing Social Media to enhance your own brand. 

1. Remove Questionable Material

The first step that needs to be taken is to remove any content that you would not want future employers to see.  That picture of you at the bar?  That offensive Twitter post?  This content can cause red flags for employers who are looking to obtain a future hire with the right characteristics . As the chart shows above, all kinds of content can exclude you as a prospective employee for a job position.  I don’t know about you, but losing a job opportunity over something I posted on Social Media would be a pretty dumb way to lose an opportunity. 

Bottom line:  If you wouldn’t hire yourself if you were an employer because of a comment or a picture you posted online, the material is probably questionable and shouldn’t be posted.

2. Engage In Your Future

You are probably asking yourself, “What does engage in your future mean?”  As an employer, I would look to see the kinds of post or pictures you are portraying to the world.  If you are an individual looking to get into the finance world, I’d suggest that you start engaging.  Tweet about future stocks, comment on the Fed (The Federal Reserve System), and engage with others within the same topic area.  Use Twitter as an open discussion by portraying your own ability to talk about the business with ease.  We’re always told about what we shouldn’t be putting on Social Media sites, but we are often not told what we can do to enhance our own image.  The ability to show a future employer that you are knowledgeable about a certain subject can lead to a job.  Engaging about a topic shows that this is more than just a future job, but it’s a part of your life and you are passionate about it, whether that employer wants you to be or not. 

Bottom line:  Using social media as a forum to show what you know may put you in the limelight during an employer’s search for candidates.

3. Post Often

The ability to post often is a necessity.  This doesn’t mean to bombard your followers with material that has no meaning.  Post often, but post effectively.  The ability to show a future employer that your posts are effective instead of excessive is a must.  You can never have too much content, as long as that content is relevant to the opportunity trying to be obtained.  If you are trying to enter Ford, write about cars, tweet about cars, take pictures of your car. It doesn’t make sense to post often about the food you make every single night. 

Bottom line: Post relevantly; excessive material may be distracting.

4. Distinquish Between Work and Play

Don’t make the mistake that employers will look at your LinkedIn profile because that is considered a professional social media tool and will ignore your Facebook account.  If you want to tweet or post about personal issues, and share your thoughts on controversial matters, I’d suggest creating a second account.  Facebook is deemed personal and if you don’t want an employer looking at it, I’d suggest making your account private (another blog for another day!).  That allows you to only let certain individuals look at the material. More and more on Twitter, I’m seeing individuals create a personal account and a work account.  For example, some sportswriters have a Twitter account to share their personal thoughts, but will have a separate sports account to tweet during games for those who are not always interested in such events.  This allows them to enhance their sporting image while following others within the sports community.  It distinguishes between what is being done for work and what is being done for themselves. 

Bottom line: Create multiple social media accounts for the purposes of separating work and play.

5. Have Fun

This post isn’t intended to scare you into deleting any personal information from Social Media, but it is to enhance your knowledge and for you to make the decision on what is deemed acceptable or not.  Social Media is meant to be fun so keep it that way.  Don’t take yourself or social media too seriously and enjoy it for what it’s worth.  It’s a great way to get new ideas, meet new people, and interact with colleagues.  We live in a world where you can share ideas on a subject thousands of miles away with a response in a matter of seconds.  Take advantage of it and use it to enhance your own brand. You won’t regret it. 

Bottom line: Social meda is changing the way business is conducted, but it doesn’t mean it can’t be fun!


  1. Alexis C. Madrigal, What You Shouldn't Post on Your Facebook Page If You Want a Job, (October 2011), http://m.theatlantic.com/technology/archive/2011/10/what-you-shouldnt-post-on-your-facebook-page-if-you-want-a-job/246093/
  2. Kashmir Hill, Welcome to The Not-So Private Parts where technology and privacy collide,  http://www.forbes.com/sites/kashmirhill/
  3. Social Media Image is available at the Wikipedia Commons, by Sofiaperesoa (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)

(This post is by Sam Boyd. All accolades and credits for this tremendous blog post belong to him.  If you would like to reach out to Sam, you can follow him on Twitter or visit his LinkedIn page.)

Welcome to The Not-So Private Parts where technology and privacy collide
Read Full Blog Post

Topic Categories: Inbound Information Technology, blogging, Career Opportunity

Subscribe to our Blog!


See All Authors

Interested In Being A Blog Contributor?

If you are interested in being a contributor to the BizBlog, please fill out the form and I will get back to you real soon!!