
An easy-to-read and navigate web page is a plus for any website, but for B2C or B2B businesses, it is vital. Today’s online market is larger than it ever has been, and businesses which have the know-how can take full advantage of this. A problem that plagues many sites, even major players like Amazon or BestBuy, is the challenge of complicated, cluttered pages. A cluttered homepage that is difficult to navigate can frustrate visitors into leaving for another vendor that is concise and clear.