Editor's note: Rebecca Monash is a MBA student in the Mike Ilitch School of Business at  Wayne State University in Detroit, MI and is in ISM 7505: Inbound Information Technology.

Organizational Issue

It is evident that a major problem facing the organization would be related to the lack of proper advertising and broadening of the spectrum of professional networking. The root of the problem lies not only within the internal system, but also in how well business professionals can utilize resources to connect, to inspire, and to develop the organization. There is, however, a potential solution to this rising issue: the implementation of LinkedIn profiles for all officials. There are a number of ways how a LinkedIn account can benefit individuals professionally and improve the organization.

Potential Solution: Implementation of LinkedIn Profiles

Editor's note: Rebeccca Monash is a MBA student enrolled in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology

Introduction to Traveling in Prague

On a whim my Fiancée and I decided to check out Prague. We didn’t have a whole lot of time or money, and didn’t really plan ahead, but we went for it and had an amazing trip. Our visit was short but we crammed a lot in.  We arrived in the late afternoon, settled in, had dinner and went to bed early to prepare for the next day, we got an early start and saw many sites and indulged in local delights. Here are some tips and tricks to ensure your trip to Prague is filled with fun, food, and local culture, Cheers!

According to mitpress.mit.edu, "Knowledge management was initially defined as the process of applying a systematic approach to the capturing, structuring, managing, and disseminating knowledge throughout an organization to work faster, reuse best practices, and reduce costly rework from project to project.” Conceptualizing knowledge management at a high level is important when developing a plan to execute a company-wide knowledge management standard. Knowledge management, however, can be broken down into three segments. 

Knowledge Management Segments

1. Knowledge Transferring
2. Knowledge Sharing
3. Knowledge Barriers

These three concepts are discussed below with examples of each segment.

Editor's note: Katherine Jacoby is a MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and is enrolled in ISM 7994: Digital Content Creation. This post was originally published on Katherine's LinkedIn site.

The Hashtag:

Once known only as the pound symbol on a phone or the symbolic representation of number, now holds a place of prominence on most major social platforms. From social media novices to the experts designing the latest and greatest, users recognize the symbol as a method of categorizing and discovering posts and conversations. However, despite it’s spread across platforms, all hashtag uses are not created equal. Hashtags deliver different results depending on the platform used. With this in mind, it is important to understand how each platform views hashtags and how to optimize your use of them to enhance your content.

Editor's note: Seyed Ziae Mousavi Mojab is a computer science student from Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology

Search Engine Marketing

An essential tool to reach a global audience

If you haven’t yet started marketing online, it’s time to do so. If you are of the belief that marketing online is a waste of money, think again. There are many reasons that you should consider the online marketing. Increasing brand awareness, targeting more customers, flexibility in scaling your advertising campaign, being cost-effective, and reaching and engaging more people are some benefits to count.

One of the major online marketing channels is Search Engine Marketing (SEM) which includes both Search Engine Optimization (SEO), and Search Engine Advertising (SEA). Optimizing your website, and using search engine advertising such as Google AdWords, may have a tremendous effect on attracting new visitors to your website, and turning more of those visitors into new sales leads and customers.

Editor's note: Krista McComas Rowe is an MBA student at Wayne State's School of Business in Detroit, MI and has taken ISM 7505: Inbound Information Technology.

Editor's note: Tareq Chowdhury is an MBA student at Wayne State's School of Business in Detroit, MI and has taken ISM 7505: Inbound Information Technology.

A successful career begins with having a successful interview, which is basically giving a first great impression to wherever you are applying, whether it be a university or a company. What is important to keep in mind is that first impression is key. Interviews may come and go; but how well you present yourself in front of a group of officials for the very first time, will actually be that one time. Appearance, verbal strength, resume, all contribute to an excellent candidate. However, there are several ‘rules’ or interview norms that are to be followed prior to appearing for an interview.

Your first impression is key!