13 Q&A’s with a Director of Social Media

Posted by Rebecca Monash

Nov 30

Editor's note: Rebecca Monash is a MBA student in the Mike Ilitch School of Business at  Wayne State University in Detroit, MI and is in ISM 7505: Inbound Information Technology.

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Topic Categories: social media, Inbound Information Technology, inbound marketing

Many reasons to have a LinkedIn profile

Posted by Tareq Chowdhury

Nov 23

 

Organizational Issue

It is evident that a major problem facing the organization would be related to the lack of proper advertising and broadening of the spectrum of professional networking. The root of the problem lies not only within the internal system, but also in how well business professionals can utilize resources to connect, to inspire, and to develop the organization. There is, however, a potential solution to this rising issue: the implementation of LinkedIn profiles for all officials. There are a number of ways how a LinkedIn account can benefit individuals professionally and improve the organization.

Potential Solution: Implementation of LinkedIn Profiles

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Topic Categories: LinkedIn

Study Abroad: The Last Minute Traveler’s Guide to Prague

Posted by Rebecca Monash

Nov 19

Editor's note: Rebeccca Monash is a MBA student enrolled in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology

Introduction to Traveling in Prague

On a whim my Fiancée and I decided to check out Prague. We didn’t have a whole lot of time or money, and didn’t really plan ahead, but we went for it and had an amazing trip. Our visit was short but we crammed a lot in.  We arrived in the late afternoon, settled in, had dinner and went to bed early to prepare for the next day, we got an early start and saw many sites and indulged in local delights. Here are some tips and tricks to ensure your trip to Prague is filled with fun, food, and local culture, Cheers!

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Topic Categories: Study Abroad

Complications of Implementing Knowledge Management

Posted by Lindsey Ravasani-asl

Nov 16

According to mitpress.mit.edu, "Knowledge management was initially defined as the process of applying a systematic approach to the capturing, structuring, managing, and disseminating knowledge throughout an organization to work faster, reuse best practices, and reduce costly rework from project to project.” Conceptualizing knowledge management at a high level is important when developing a plan to execute a company-wide knowledge management standard. Knowledge management, however, can be broken down into three segments. 

Knowledge Management Segments

 

  1. Knowledge Transferring
  2. Knowledge Sharing
  3. Knowledge Barriers

These three concepts are discussed below with examples of each segment.

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Hashtag Know How

Posted by Katherine Jacoby

Nov 12

Editor's note: Katherine Jacoby is a MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and is enrolled in ISM 7994: Digital Content Creation. This post was originally published on Katherine's LinkedIn site.

The Hashtag:

Once known only as the pound symbol on a phone or the symbolic representation of number, now holds a place of prominence on most major social platforms. From social media novices to the experts designing the latest and greatest, users recognize the symbol as a method of categorizing and discovering posts and conversations. However, despite it’s spread across platforms, all hashtag uses are not created equal. Hashtags deliver different results depending on the platform used. With this in mind, it is important to understand how each platform views hashtags and how to optimize your use of them to enhance your content.

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Topic Categories: social media

SEM: An essential tool to reach a global audience

Posted by Seyed Ziae Mousavi Mojab

Nov 9

Editor's note: Seyed Ziae Mousavi Mojab is a computer science student from Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology

Search Engine Marketing

An essential tool to reach a global audience

If you haven’t yet started marketing online, it’s time to do so. If you are of the belief that marketing online is a waste of money, think again. There are many reasons that you should consider the online marketing. Increasing brand awareness, targeting more customers, flexibility in scaling your advertising campaign, being cost-effective, and reaching and engaging more people are some benefits to count.

One of the major online marketing channels is Search Engine Marketing (SEM) which includes both Search Engine Optimization (SEO), and Search Engine Advertising (SEA). Optimizing your website, and using search engine advertising such as Google AdWords, may have a tremendous effect on attracting new visitors to your website, and turning more of those visitors into new sales leads and customers.

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How to Create a Successful Content Campaign (That People Will Actually Watch and Share)

Posted by Krista McComas Rowe

Nov 5

Editor's note: Krista McComas Rowe is an MBA student at Wayne State's School of Business in Detroit, MI and has taken ISM 7505: Inbound Information Technology.

As content marketers, there is nothing more frustrating than pouring your heart and soul into launching your content program only to see it fail miserably at generating any views or driving any traffic. Getting your content found and shared organically is often a huge challenge and this post is intended to identify the major pitfalls throughout the content creation and syndication process.

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Topic Categories: Video

All Things Interviews

Posted by Tareq Chowdhury

Nov 2

Editor's note: Tareq Chowdhury is an MBA student at Wayne State's School of Business in Detroit, MI and has taken ISM 7505: Inbound Information Technology.

A successful career begins with having a successful interview, which is basically giving a first great impression to wherever you are applying, whether it be a university or a company. What is important to keep in mind is that first impression is key. Interviews may come and go; but how well you present yourself in front of a group of officials for the very first time, will actually be that one time. Appearance, verbal strength, resume, all contribute to an excellent candidate. However, there are several ‘rules’ or interview norms that are to be followed prior to appearing for an interview.

Your first impression is key!

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Topic Categories: Interviewing

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