Having Trouble Being Found?

Posted by Nicholas Buhay

Oct 29

Editor's note: Nicholas Buhay is an MBA student at Wayne State's School of Business in Detroit, MI and has taken ISM 7505: Inbound Information Technology.

Using the Inbound Marketing Strategy to get your company noticed!

Have you ever felt like your drowning?  Are you lost in a sea of companies with no way of standing out to potential customers?  Been there, done that. Don’t become frustrated just yet, most companies have faced this challenge and I’m here to tell you there is a lifeboat with the right answers to keep your ship from sinking.
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Topic Categories: Inbound Information Technology, inbound marketing

The Ultimate Cheat Sheet on College

Posted by Matthew Salim

Oct 16

Editor's note: Matthew Salim is an MBA student at Wayne State's School of Business in Detroit, MI and has taken ISM 7505: Inbound Information Technology.  

Attention: All incoming freshmen!  Congratulations on getting into college.  It’s a great accomplishment after all but it’s only just the beginning.  The transition from high school to college can be tough.  From my own personal experience as an undergrad at Michigan State University the transition from high school to college was one of the most challenging and most enriching experiences of my life.  I was the first person in my family to ever go to college.  I had no clue what college was until a recruiter from MSU came to my school to do onsite admissions. Sounds crazy, right?  

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Topic Categories: Study Skills

Top Social Media Challenges that Organizations Face

Posted by Matthew Salim

Oct 14

Editor's note: Matthew Salim is an MBA student at Wayne State's School of Business in Detroit, MI and has taken ISM 7505: Inbound Information Technology.

In today's business world, if you are not on the Internet then you don’t exist. The number of users on the Internet has increased exponentially since the new millennium -- especially users of social media. With billions of active users on social media, organizations have had to tailor their competitive strategies in order to sustain viability in today’s economy. Some organizations have been more successful with their online presence then others in terms of maintaining consistency and relevancy. This means that Social Media challenges are apparent and many organizations today must re-strategize and refocus their efforts to ensure success in today’s global economy.

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Topic Categories: social media

Social Media Challenges and Opportunity

Posted by Calvin Sitto

Oct 12

Challenges-Ahead-shutterstock_196557074.jpgEditor's note: Calvin Sitto is a student at Wayne State's School of Business in Detroit, MI and has taken ISM 7505: Inbound Information Technology. 

Social media use can provide the organization with many challenges and opportunities.  Detailing these challenges and opportunities ensures the organization is developing its social media policy with insights.   

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Topic Categories: Social Media Policy

Survival Guide: 8 Ways to Make College Easier

Posted by Calvin Sitto

Oct 8

 Editor's note: Calvin Sitto is a student at Wayne State's School of Business in Detroit, MI and has taken ISM 7505: Inbound Information Technology

Here are eight great tips to help you make college easier and more rewarding.  

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Topic Categories: Tips

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