
Social Media and the Right Customers
Before I knew anything about call-to-action (CTA) or landing pages, I knew about wanting to give companies information about me in order to get more information about them. In planning a quarter-life cross-country move from Michigan to Texas, I wanted to get all the information I could about education opportunities in my future home. I even went so far as to fill out a few forms for schools, giving them my true full name, phone number, and email address - all of which were *required.