Ethical Challenges in Social Media

Posted by John H. Heinrichs

Jun 2

Ethical Challenges in Social Media

Social media application have proven to be an effective way for companies to stay in constant interaction with current and potential customers.  Social media tools usage has grown extremely fast in the past ten to fifteen years leading to quick exposure of many firms and industries.  The scope and speed of social media creates information that is available almost instantaneously at a global scale.  Social media has created a synergy between personal and business lives of users as companies make use of social media for personal reasons and vice versa.  Due to its ongoing opportunities and vast potential, social media has created various ethical challenges.  Ethics is a very serious matter in any organization and any ethical misdemeanor can lead to loss of sales and customers as well as expensive lawsuits. 

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Topic Categories: Social Media Policy

Reputation Management

Posted by John H. Heinrichs

May 30

Reputation Management for your Company when it Comes to Social

So let’s say you hire someone fresh and new for your organization’s social media content.  You figure that they’re young and understand the ins and outs of the current social media applications that are popular these days.  But it isn’t just that simple anymore.  Brands have to learn what type of content to post to their audience and what kind of information is relevant to their consumers.

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Topic Categories: Online Reputation Management

The Importance of an Online Reputation Management System

Posted by John H. Heinrichs

May 28

The Importance of an Online Reputation Management System

The world talks about how important it is to reach your customer on a personal level.  How you reach that customer differs in every organization.  It is difficult to pinpoint the perfect strategy because every person on this plant is different from one another.  In the “Old Days”, before social media, companies reached out to customers in cold advertising.  They would put up bill boards, radio ads, television ads and even cold calls. Back in the day, there was not really a way for companies to communicate with their customers effectively.  Some of the ways were automated phone calls to customers, salesmen getting information at the point of the sale and mail/online surveys.  Those surveys had only a small percentage of responses.  The communication channel between customers and corporations was not utilized as well as it is today.  Back then corporations didn't have real time information on customer reactions to products, product launches, customer satisfaction of the company and ways customers spoke about about a company.  Today all what I have said before has changed.  Social media has rocked the marketing world by storm and social media is not going anywhere.  (The image is from Icons by Lokas Software.)

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Topic Categories: Online Reputation Management

Social Media Policy

Posted by John H. Heinrichs

May 23

Social Media Policy

Social media is a forever growing and changing environment that has become a part of almost every individual's daily life.  Just think about your daily life, how many times a day do you use social media.  I know personally I am on social media for different reasons at least once a day.  Even though social media is an integral part of life, privacy is still a major concern for all involved.  How do you create privacy in a public arena?  That is the question for the years to come.

(Image by Lunarbunny at en.wikipedia [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], from Wikimedia Commons at http://commons.wikimedia.org/wiki/File%3AMonitor_padlock.svg)

How do you create privacy in a public arena?
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Topic Categories: Social Media Policy

Online Reputation and Recruiting

Posted by John H. Heinrichs

May 21

Your Online Reputation & Recruiting

Just last week, the CEO of a to-be-left-nameless international firm expressed frustration at a quarterly town hall meeting that the results of the company-sponsored “engagement survey” (which were overwhelmingly positive) were not consistent with the scores and opinions to be found online (which were not). He specifically cited Glassdoor.com as, frustratingly, reflecting a much different view of the organization than the official corporate survey (Glassdoor is a job search site that also allows current, prospective, and former employees to post reviews of a particular organization). For a company that is trying to recruit competitive talent from Silicon Valley and other highly competitive areas, this represents a potentially serious problem. If prospective employees query the company and find unfavorable reviews, the strength of recruiting efforts suffers.

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Topic Categories: Human Resource

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