10 years ago, if you asked me about creating/optimizing websites or marketing, I would have responded with something like “Forget that. What do I look like, a nerd?” 

Fast-forward 10 years and guess what? I’m a nerd (a successful nerd, might I add). 

Editor's note: Kevin George is an MBA student at Wayne State's School of Business in Detroit, MI and has taken ISM 7994: Digital Content Creation.

The use of the internet has exploded in the last decade.  To take advantage of this phenomena, organizations have shifted into using inbound techniques that focus on earning the visitors’ attention.  However, this shift resulted in an increasing demand for talented individuals with a varied skill set.  The demand is very high for individuals with inbound skills, according to a recent study.  Yet, employers are struggling to find well-rounded individuals with the technical and creative competencies needed to succeed in today’s marketing landscape.  It is crucial for you to start understanding, creating, and incorporating video concepts as part of your resume enhancement strategy. 

Did you know that 74% of all internet traffic in 2017 will be video?⁷