The Ilitch School of Business integrates HubSpot software tools and technologies throughout the Inbound Information Technology concentration.
Website visitors want a site that is easy for them to find what they want using the tools they want.
- Today, 60% of all website traffic comes from mobile devices; in 2007 it was less than 1%. Mobile internet data traffic is anticipated to grow 13-fold by 2017. So, today’s websites must be responsive for traffic originating from multiple and varying devices making it imperative that the student understands how to develop mobile friendly web sites.
- Effective websites integrate database functionality allowing all pages to “know” who is looking at the information and to present different content to different viewers in different formats. This “smart” design includes content complete with video, progressive forms and focused calls-to-action buttons. Thus, competitive organizations personalize each type of page (web page, landing page, email page, and/or blog page) for each visitor’s unique requirements.
- Students focused on becoming inbound information technology professionals will be employed in organizations competing in an environment that is rapidly shifting toward and incorporating the internet. This environment demands individuals skilled in Inbound Information Technology (IIT) tools and techniques. As such, this course is intended to advance the web design and development skills of the graduate student.
- These skills will enable graduate students to effectively compete for employment, assist co-workers with technical application questions, and train others in the use of various web development, productivity, video, and design tools and techniques. The graduate student will use internet tools to design and develop smart, personalized, and responsive websites used by organizations to communicate with potential consumers using web pages, landing pages, email, and blog pages.
By the end of the course, students will be able to:
- articulate the required concepts of smart, personalized, and responsive web design and development
- develop smart, personalized web pages incorporate dynamic functionality using HTML, CSS, and HubL
- personalize web pages using Jinja-oriented variables, tokens, and functions
- integrate the various usages and benefits of CSS3 into web design
- develop an intellectual avenue for the investigation and critique of WWW resources
- understand and apply a video capture and analytic tools and utilize leading web authoring toolsets
- personalize and dynamically add, update, and delete information in appropriate databases