In his research, Professor Heinrichs focuses on how information technology can provide business and organizations with optimal placement in the marketplace. His research interests include competitive intelligence, data mining, eLearning, knowledge management, search engine optimization (SEO), social media and inbound marketing. He incorporates these research interests with students in his Inbound Information Technologies course (ISM 7505), where students begin to understand how to position an organization in cyberspace. Discussion focuses on SEO, links, RSS syndication, blogging, page ranking, tweeting, publishing and tagging content, email campaigns, and social media.
Read more about Dr. Heinrichs on his profile.