The Ilitch School of Business integrates HubSpot inbound automation software tools and technologies throughout the Inbound Information Technology (IIT) concentration.  

This course offers students the opportunity to retool their marketing mindset from a product-centric view to a customer-centric view using IIT for understanding and predicting the behavior of current prospects and customers.  

Students obtain an understanding of Customer Relationship Management (CRM) technology, concepts, processes, organizational functions and management.  In addition, they gain an understanding of key concepts, technologies and best practices, as well as implementation of CRM strategies, issues, techniques and terminology associated with database marketing and data analysis.  

There are many CRM tools available but integrating them to extract value is difficult.  The proposed technology the students will use is designed to enhance the user experience.