A collection of three highly integrated courses helps you develop your inbound expertise. These courses are:

• ISM 7505: Inbound Information Technologies
• ISM 7994: Digital Content Creation
• ISM 7996: Principles for Customer Relationship Management 

All the Inbound Information Technology courses are offered in an online format.

There are many career opportunities available.  One site to start exploring for the various job opportunities for an individual skilled in the inbound philosophy is at ... http://inbound.org/jobs

Make sure you review the Career Opportunity information on this page ... http://inbound.business.wayne.edu/iit/career-opportunity

The Information Systems Management (ISM) has several full time and part time individuals who teach in the program.  The full time faculty include:

• Dr. Toni Somers
• Dr. Arik Ragowsky
• Dr. Christine Jackson
• Dr. John Heinrichs

The part time faculty include:

• Alexander DePetro
• Richard Lerman
• Norman Lewis
• Nicole Winkler

MBA students focused on becoming information professionals will increasingly be employed by Chief Marketing Officers (CMOs) in organizations competing in an environment that is rapidly shifting toward and dependent upon creative internet usage.  This environment is characterized by rapid change, voluminous data, and complex dynamics.  It will demand MBA educated professionals skilled in inbound information technology tools and techniques.  

Given the tremendous growth in using the internet, to be competitive in the job market, MBA students need to possess a deep understanding in all areas of their inbound information technology skills.  In addition, MBA students need training and access to leading-edge software tools that will enable them to personalize and customize responsive, innovative, multimedia touch points as well as incorporating video and social applications.  

4.4 million information technology (IT) jobs globally will be created generating 1.9 million IT jobs in the U.S. alone.^[1]   But there is a challenge.  There is not enough talent!  Therefore, only one-third of the IT jobs will be filled!  Skilled applicants are a scarce, valuable commodity.  Yet, these jobs represent the future of the new information economy. 

Many students are in MBA programs to develop and enhance career skills.  Prospective MBA students who have developed their skills a decade ago, are finding that they are not able to effectively compete for current and future career opportunities in their organizations. 

As Laura McLellan, VP of Marketing Strategies at Gartner writes, “By 2017 CMOs will spend more on IT than Chief Information Officers.”^[2]  Thus, it is envisioned that many of our MBA students will be required to be “Inbound Information Technology” savvy to compete for the jobs being created and become a valuable resource for their organization. 

[1] Peter Sondergaard, Senior Vice President at Gartner, http://www.gartner.com/AnalystBiography

[2] By 2017 the CMO will Spend More on IT Than the CIO, Forbes, Laura McLellan