Inbound Software Tools
Positioning the various "Inbound Information Technology" tools can help individuals understand the applicability of the courses to various businesses.
Web Content Management Systems: To assess positioning of products, tool providers are positioned in a grid with the dimension of satisfaction (ranked from high to low) and market presence (ranked on market presence). The four grid categories are niche, contenders, high performers, and leaders.
Products for Small Businesses (1-50 employees): Tool providers are positioned in the grid based upon the dimension of user satisfaction of organizations in this segment and the dimension of focus the tool provider has for this size market. HubSpot ranks highest on satisfaction in this category with a 4.8 out of 5 ranking.
Products for Mid-Size Businesses (51-500 employees): Tool providers are positioned in the grid based upon the dimension of user satisfaction of organizations in this segment and the dimension of focus the tool provider has for this size market. HubSpot ranks highest on satisfaction in this category with a 4.6 out of 5 ranking.
Products for Enterprise Businesses (over 500 employees): Tool providers are positioned in the grid based upon the dimension of user satisfaction of organizations in this segment and the dimension of focus the tool provider has for this size market. HubSpot ranks second highest on satisfaction in this category with a 4.4 out of 5 ranking.
