Content Optimization: Text, Image, and Video

Posted by Alsanad Nasser H Mshary

Aug 31

So before we get started on some tips and tricks about how to get the content of your website or blog optimized, let us first get insights into what optimized content is all about.  Then, we will jump off to explore what the secrets are to achieve optimized content.  

So, content optimization includes the various tactics we apply to make the best and most effective use of our website or blog to increase the rank or traffic from search engines.  Optimizing our content includes the various ways we write our article/content to make it more visible to the search engines.  These tactics include improving the relevancy of our content and thus our website pages.  Now, in the new era of the web and networking, you have to be careful about optimization because no matter how great your content is if it is not going to be found at the top spot in search engines, it is not going to help your marketing outreach efforts.  Thus, content optimization is an important step in the content marketing process.

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Topic Categories: website design

10 Quick Tips About Earning Email Certification

Posted by Amanda Renkiewicz

Aug 17

First of all, congratulations on deciding to take this certification!  The Hubspot email marketing certification is earned after taking nine online classes and passing an exam with a score of 75% or higher.  As explained on the Hubspot website, over two million emails are sent every second, but most emails are never even opened.  

The email marketing training course focuses on lifecycle marketing, segmentation, email design, deliverability, analytics and optimization which comes together to create an integrated email marketing strategy that enables you to grow your business and your career.

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Topic Categories: Email Marketing

So You Want to Work in Digital Marketing ...

Posted by Nick Mattar

Aug 8

The economy is on the rebound and companies are expanding.  New marketing agencies open their doors seemingly every day with low start-up costs and the ability to work entirely online without a need for physical office space.  Meanwhile, companies in other industries are expanding marketing departments by adding positions devoted solely to social media or other aspects of online marketing.  Many of these positions are entry-level and offer plenty of room to grow within the company since there are not many senior-level positions dedicated to the online marketing space.  


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Topic Categories: Inbound Information Technology, inbound marketing, Digital Marketing

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