How to attract that search engine

Posted by Amanbir Dhade

Dec 21

Editor's note: Amanbir Dhade is a MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology

How to Attract that Search Engine 

What is search engine optimization?  Search engine optimization or SEO is all about improving your website to get found.  SEO is important for Inbound.  The main thing is that SEO brings in new people who are searching for your products, services, and ideas, and that’s GOOD for your business.

Things have changed, and how people are searching has changed now too.   The internet is chalked full of information and much of this information is highly sought after.  Bridging knowledge and your business together is key in SEO.  How do people search?  They search for solutions to their problems.  For instance, instead of buying lightbulbs one may search ‘how to know when to replace your light bulbs.’  Google gets over 3 billion searches every day, that’s important because there’s a lot of searching going on out there.  So follow these SEO steps to get found. 

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Topic Categories: Search Engine Optimization

9 Things to Look Out for with Online Reviews

Posted by Amanbir Dhade

Dec 17

Editor's note: Amanbir Dhade is a MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology

9 Things an organization needs to look out for with online reviews 

The research firm, Gartner, predicted that between 10 and 15 percent of all social media reviews will be fake.

A study from Harvard Business School estimates that boosting a restaurant's rating on Yelp by one star can increase its revenues by as much as 9 percent. With stakes this high, it is no surprise that businesses are paying big bucks to ensure they earn top spots when it comes to online reviews. It is also giving rise to a little known but widespread business, "REVIEWS FOR HIRE!".

The issue is so serious that corporate giants are feeling the effects. Amazon filed suit in October 2015 against hundreds of people (1,114 people to be exact) for fabricating false and misleading reviews. The corporate giant argues that by providing false statements these individuals have undermined customer trust on Amazon. This latest lawsuit appears to be an extension of Amazon’s actions back in April when they filed suit against a group of website offering fake reviews,

An organization needs to consider the following nine things in regards to online reviews. 

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Topic Categories: Inbound Information Technology, Online Reputation Management

Your Guide to Online Reputation Management

Posted by Amanbir Dhade

Dec 14

Editor's note: Amanbir Dhade is an MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and has taken ISM 7505: Inbound Information Technology.

What’s in a Name? Your Guide to Online Reputation Management

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” Warren Buffett

In a world where any prospective employer is theoretically a Google search away from discovering your 2012 escapades, it is ever important for us to be fully aware of how we are perceived online.

Many of us think that because we don’t post on any social media forums and keep our photos safely tucked away in our phones, our reputation must be pristine, right?  Wrong.  We live in a pull economy where potential clients, employers and even those in your social network will often scope you out online before connecting with you in person.

Just as corporations and brands need to mold and shape how the public perceives them, individuals increasingly need to consider the picture painted by their social media profile or web presence. A blank canvas will not help you close any deals. Its about more then erasing the negatives, its about painting a picture that will make a great first impression.

Here are 5 things you can do in the next 5 minutes to improve your personal brand online.

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Topic Categories: Online Reputation Management

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