Introduction

Several years ago, a friend of mine tried to convince me to use Twitter by claiming that the service was mostly populated by comedians sharing jokes and trying to “one-up” one another. As a listener to a number of comedy podcasts and having recently attended Gilda’s LaughFest in Grand Rapids, Michigan last March, I thought I’d use Twitter Analytics to examine how comedians use Twitter and what Twitter Analytics can tell us about why they use do so.