The Future of Social Advertising

Posted by Nick Mattar

Feb 16

Personal Social Sharing, Advertising Credits and Facebook Video: The Future of Social Advertising

10 years ago, social media marketing consisted of businesses asking individuals to post on their behalf on popular social media sites and blogs.  Bloggers would write about products while younger consumers would be paid to post about products on their MySpace or Facebook accounts.  At first, these methods were clever and could bring hordes of new hits to websites.  However, the general public quickly grew weary of this practice and personal sharing of professional products went out of style.

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Topic Categories: advertising

Five Steps to Impress in a Digital Marketing Interview

Posted by Nick Mattar

Jan 3

Set Yourself Apart From The Competition

Before reading this post, make sure to check out the “So You Want to Work in Digital Marketing” blog post

The digital marketing career path is extremely popular right now.  College graduates want to work more in the online space and companies want to hire more individuals who can help propel their corporate digital marketing strategy.  According to Smart Insights, the top marketing position that companies wanted to hire in 2015 was “digital marketing” and that number was projected to grow even more in 2016.

Despite the wealth of new positions and hiring in the field, the competition for those jobs is immense.  Some higher-level or senior positions receive hundreds or even thousands of applications.  In addition, they require a wide range of qualifications.  Digital marketing positions can require anywhere from no experience to 10+ years of experience, even though the idea of “digital marketing” has only existed since the early 2000s.

The competition for jobs is immense

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Topic Categories: Interviewing

So You Want to Work in Digital Marketing ...

Posted by Nick Mattar

Aug 8

The economy is on the rebound and companies are expanding.  New marketing agencies open their doors seemingly every day with low start-up costs and the ability to work entirely online without a need for physical office space.  Meanwhile, companies in other industries are expanding marketing departments by adding positions devoted solely to social media or other aspects of online marketing.  Many of these positions are entry-level and offer plenty of room to grow within the company since there are not many senior-level positions dedicated to the online marketing space.  


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Topic Categories: Inbound Information Technology, inbound marketing, Digital Marketing

Generation Z and Snapchat: The Future of Advertising

Posted by Nick Mattar

Jun 16

Every Generation is scrutinized more than the last generation, reviewed tirelessly and considered to be lazier than all others. Millennials are currently the targets of studies, articles, and blog posts that aim to point out some flaw in the way they live. However, the generation following Millennials is beginning to finally pick up some traction in the internet world – Generation Z.

Generation Z is commonly referred to as the crop of people born after Millennials, beginning in approximately 1997 and ending sometime after 2010. In other words, those who do not remember Hanson’s “MMMBop” topping the charts are a part of Generation Z. Different scholars use different years as the generation’s advent, but the common ground appears to be the late 1990s. These people have lived their entire lives with the internet, coming of age as Facebook and Google ruled the internet. Their number one source of communication has been texting and their number one method of purchasing (or pirating) music has been online.

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Topic Categories: advertising, generation z

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