Social Media Marketing: Business Challenges & Opportunities

Posted by Seyed Ziae Mousavi Mojab

Dec 28

Editor's note: Seyed Ziae Mousavi Mojab is a MBA Student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology

These days, everyone talks about Social Media. Social Media is now the primary source of information and a key resource for communication. Facebook has more than 1 billion registered users and each day around 500 million tweets are sent out. People use Social Media not only to build inter-personal relationships, but also to learn about consumer products and to read consumer feedbacks. Many business owners, also use Social Media to attract and engage new customers. Effective use of Social Media can in fact, bring great opportunities for many businesses. Effective use of Social Media can bring great opportunities for your business.

While Social Media marketing looks easy, cheap, and effective, a wrong Social Media strategy can end up damaging your business and brand reputation in the market. The question; however, is how you should approach Social Media marketing.

Read Full Blog Post

Topic Categories: Inbound Information Technology, Brand Awareness, social media marketing

How to attract that search engine

Posted by Amanbir Dhade

Dec 21

Editor's note: Amanbir Dhade is a MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology

How to Attract that Search Engine 

What is search engine optimization?  Search engine optimization or SEO is all about improving your website to get found.  SEO is important for Inbound.  The main thing is that SEO brings in new people who are searching for your products, services, and ideas, and that’s GOOD for your business.

Things have changed, and how people are searching has changed now too.   The internet is chalked full of information and much of this information is highly sought after.  Bridging knowledge and your business together is key in SEO.  How do people search?  They search for solutions to their problems.  For instance, instead of buying lightbulbs one may search ‘how to know when to replace your light bulbs.’  Google gets over 3 billion searches every day, that’s important because there’s a lot of searching going on out there.  So follow these SEO steps to get found. 

Read Full Blog Post

Topic Categories: Search Engine Optimization

9 Things to Look Out for with Online Reviews

Posted by Amanbir Dhade

Dec 17

Editor's note: Amanbir Dhade is a MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology

9 Things an organization needs to look out for with online reviews 

The research firm, Gartner, predicted that between 10 and 15 percent of all social media reviews will be fake.

A study from Harvard Business School estimates that boosting a restaurant's rating on Yelp by one star can increase its revenues by as much as 9 percent. With stakes this high, it is no surprise that businesses are paying big bucks to ensure they earn top spots when it comes to online reviews. It is also giving rise to a little known but widespread business, "REVIEWS FOR HIRE!".

The issue is so serious that corporate giants are feeling the effects. Amazon filed suit in October 2015 against hundreds of people (1,114 people to be exact) for fabricating false and misleading reviews. The corporate giant argues that by providing false statements these individuals have undermined customer trust on Amazon. This latest lawsuit appears to be an extension of Amazon’s actions back in April when they filed suit against a group of website offering fake reviews,

An organization needs to consider the following nine things in regards to online reviews. 

Read Full Blog Post

Topic Categories: Inbound Information Technology, Online Reputation Management

Your Guide to Online Reputation Management

Posted by Amanbir Dhade

Dec 14

Editor's note: Amanbir Dhade is an MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and has taken ISM 7505: Inbound Information Technology.

What’s in a Name? Your Guide to Online Reputation Management

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” Warren Buffett

In a world where any prospective employer is theoretically a Google search away from discovering your 2012 escapades, it is ever important for us to be fully aware of how we are perceived online.

Many of us think that because we don’t post on any social media forums and keep our photos safely tucked away in our phones, our reputation must be pristine, right?  Wrong.  We live in a pull economy where potential clients, employers and even those in your social network will often scope you out online before connecting with you in person.

Just as corporations and brands need to mold and shape how the public perceives them, individuals increasingly need to consider the picture painted by their social media profile or web presence. A blank canvas will not help you close any deals. Its about more then erasing the negatives, its about painting a picture that will make a great first impression.

Here are 5 things you can do in the next 5 minutes to improve your personal brand online.

Read Full Blog Post

Topic Categories: Online Reputation Management

Data Mining and Business Analytics

Posted by Seyed Ziae Mousavi Mojab

Dec 10

Editor's note: Seyed Ziae Mousavi Mojab is a computer science student from Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology

Data Mining and Business Analytics: Developing a model to solve a typical business problem

  • Would you like to know more about the customers’ past experience?
  • Would you like to predict their future behavior with high accuracy?
  • Is the market changing so rapidly, that you feel you are in need of more intelligent reports, and accurate information for a quick and strategic decision?

If you are a decision maker inside a company, and you are concerned about your business' most valuable asset, “customers”, and their relationship, you may need some evolutionary techniques.

One of the main techniques to explore and extract useful information from a huge amount of data is called Data Mining. In general, Data mining is defined as: “the computational process of discovering patterns in large data sets (big data) involving methods at the intersection of artificial intelligence, machine learning, statistics, and database systems." (Wikipedia)

Data Mining can also be considered as a systematic information processing technique to discover valuable knowledge in data. Using statistical methods, or genetic algorithms, data sets can be automatically searched for statistical anomalies, patterns and rules. Data Mining is not something new, and statisticians, for many years, have manually explored, and mined their data. However, the new technologies are helping us use more robust and efficient algorithms to simplify and automate the whole mining process. Using Data Mining techniques, you can adjust your final model to accurately predict the unknown data.

Read Full Blog Post

Topic Categories: Data Mining, business analytics

How an MBA Can Improve Your Career

Posted by Jamil Zaidan

Dec 7

Editor's note: Jamil Zaidan is a MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology.

With costs of tuition rising each year, potential students are seriously contemplating if obtaining an MBA is really worth the cost. Is it really worth the tens of thousands of dollars and hundreds of hours spent away from friends and family? The answer can vary for everyone as it depends on each individual’s situation. If you are working the corporate world (which is where I have been my entire career), the benefits of getting an MBA tend to outweigh the consequences for numerous reasons:

Read Full Blog Post

Topic Categories: MBA

Seven Safety Reminders for Users of Social Media

Posted by Christopher Payne

Dec 3

Editor's note: Chris Payne is a MBA student in the School of Business at Wayne State University in Detroit, MI and currently enrolled in ISM 7505: Inbound Information Technology.

Maybe you are new to social media or consider yourself a seasoned veteran. Regardless, it is always a good idea to review safety guidelines when using social media. When it comes to safety be sure to keep these seven thing in mind.

Read Full Blog Post

Topic Categories: social media

Subscribe to our Blog!

Authors

See All Authors

Interested In Being A Blog Contributor?

If you are interested in being a contributor to the BizBlog, please fill out the form and I will get back to you real soon!!

×