Editor's note: Seyed Ziae Mousavi Mojab is a MBA Student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology
These days, everyone talks about Social Media. Social Media is now the primary source of information and a key resource for communication. Facebook has more than 1 billion registered users and each day around 500 million tweets are sent out. People use Social Media not only to build inter-personal relationships, but also to learn about consumer products and to read consumer feedbacks. Many business owners, also use Social Media to attract and engage new customers. Effective use of Social Media can in fact, bring great opportunities for many businesses. Effective use of Social Media can bring great opportunities for your business.
While Social Media marketing looks easy, cheap, and effective, a wrong Social Media strategy can end up damaging your business and brand reputation in the market. The question; however, is how you should approach Social Media marketing.