Social media has become an extremely important tool in the marketing world.  People use social media on a daily basis and companies have realized that it is far easier to reach and engage with consumers via social media than on TV, radio or any other form of traditional advertising.  Besides ease, it is also a more efficient way to engage with followers or prospective consumers.  Popular social networks include Facebook, Twitter, YouTube, LinkedIn, Tumblr, and Pinterest. Customers have come to expect and rely on brands to be there for them via social media.