Why do some small businesses loose market-share? They have been in business for years, have a great product or service, do the same marketing campaigns that have been highly successful during past years but are losing market-share to start-up businesses? Let us compare marketing styles between the established small businesses and new start-ups. What kind of marketing campaigns are start-up businesses doing? What are the differences to traditional marketing and the Inbound marketing approach? Following is a summary of Inbound and Outbound marketing and what Inbound methodology looks like for converting leads and closing customers.