Social Media is ever evolving and more and more companies are utilizing the channels to attract customers. Whether it be advertising a brand through image or video, providing a discount or even soliciting feedback from current customers, companies need to be aware of the potential challenges that they may encounter when utilizing such channels. A few categories of these challenges include online reputation management, social media policy, and privacy issues. While these are all very important, online reputation management is key to ensuring that a company attracts customers and keeps them. Companies of all sizes can benefit from online reputation management.