Social Media Marketing's Importance in Today's Climate
"Social media marketing is a way for businesses to interact with their target market over the internet via various social media platforms ... " -- Susan Ward
"Social media marketing is a way for businesses to interact with their target market over the internet via various social media platforms ... " -- Susan Ward
Topic Categories: Social Media Policy
Topic Categories: Search Engine Optimization, search engine marketing
Topic Categories: SERP
Written by
David Oltean
David Oltean is a Metro Detroit-based digital marketing professional specializing in SEO, content strategy, and copywriting. David is currently enrolled in Wayne State University's MBA program with concentrations in Information Systems Management and Marketing.
Topic Categories: Cryptocurrency
"No matter what field you choose, make sure it is something you are passionate about because if you are not passionate about it, work will feel like ... work." -- Lindsey Tsuya, Data and Analytics Manager at American Express Company
ISM Career Opportunity: Data and Analytics Manager
This 4 minute vlog provides a discussion on the Data and Analytics Manager career path. The topics in this vlog post include:
Topic Categories: Career Opportunity
In this 5 minute vlog, Kelsey discusses the importance of developing a professional portfolio.
Topic Categories: LinkedIn
Written by
Kelsey Stalk
Kelsey Stalk is a HR Generalist at Maxion Wheels. She is currently pursuing her MBA at the Ilitch School of Business.
This 5 minute vlog post examines the types of data available for analysis.
Topic Categories: Big Data, business analytics
Written by
William Frantz
William Frantz is in his final 2 semesters of the MBA program at Wayne State's Mike Ilitch School of Business. William is the Product Manager of In-Vehicle Over The Air Software Updates at Ford Motor Company.
This 7 minute vlog provides an overview of responsive website design and various examples to illustrate this concept.
Topic Categories: website design
Written by
Jennifer Gies
Experienced Application Support Analyst with a demonstrated history of working in the automotive and healthcare industries. Strong engineering professional with a Bachelor's Degree focused in Computer Science from Wayne State University.
This vlog focuses on detailing the best practices of social media marketing. Watch as this 5 minute video will help you understand the importance of social media.
Topic Categories: social media
Written by
Lauren Pogue
I'm currently a social media and video manager at Universal McCann working on the FCA business. Prior to that I was at Carat on the General Motors account working in digital media planning and buying.
Topic Categories: Career Opportunity
Think about your website for a minute and think about the type of content it offers to the consumer. Now, type a few words into a search engine that summarize your website. Did you see your website within the first 5 websites listed on search engine? How about on the first page? If your answer is no, you might want to learn a little bit more about Search Engine Optimization (SEO). SEO is the process of improving a website or blog so that it can be easily found by search engines to attract more visitors. Your goal is to be listed on the first page of results, specifically in the top 3 organic results because these searches earn almost all of the clicks. This blog will list 4 ways you can optimize your website so that search engines can find your site and rank you higher in the results.
Topic Categories: Search Engine Optimization
Written by
Megan Meyer
Driven graduate marketing student at Wayne State University through the Mike Illitch School of Business Administration working with the Irvin D. Reid Honors College. Committed to gaining hands on experience in career field of choice to expand marketing skills and build lasting professional relationships within the company.
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