It’s rare to find a multi-million corporation that doesn’t have an online presence of some sort. Chances are that these corporations have strong marketing structures and teams that focus on various aspects of the marketing channels.
Startup companies may have a difficult time establishing their online presence due to their search engine optimization (SEO). Large corporations have a strong SEO due to their popularity and familiarity with the brand. SEO is a type of “free” advertising and helps websites maintain a strong position on search engines.
See below for a video produced by Search Engine Land to gain a further understanding on SEO.