Post. Tweet. Like. Love. Share. Repeat.
Social media as we know it today rushed into our world like a gush of wind. It is rare that you will find a company or organization without one (or more!) social media account. Our consumers want instant connection by chatting with you or sending a direct message to learn about your product or resolve an issue. At times, people check social media before they even step foot into your store.
Before we look at social media and how it affects your organization, we have to know where we’ve come from to know where we are heading.