Students Should Know IIT

6 Reasons Why Inbound is Better than Traditional Marketing

While a marketing degree will afford students an understanding of marketing fundamentals, channel strategies, consumer behavior, brand management, and marketing research, digital/internet tactics are left out.  They are simply mentioned as a trend without much real depth into its various components.  Despite this, many of us will agree that there is a real digital transformation taking place that drastically impacts how business is conducted.  The Accenture forecasted the digital evolution to add $1.36 trillion to the economy by 2020 per the Digital Marketing Institute’s “Missing the Mark” Report.  It obviously also affects companies’ marketing strategies but without the appropriate teaching for students, how will they be prepared for today’s marketing environment?

The economy is on the rebound and companies are expanding.  New marketing agencies open their doors seemingly every day with low start-up costs and the ability to work entirely online without a need for physical office space.  Meanwhile, companies in other industries are expanding marketing departments by adding positions devoted solely to social media or other aspects of online marketing.  Many of these positions are entry-level and offer plenty of room to grow within the company since there are not many senior-level positions dedicated to the online marketing space.  

Educating 21^st Century Musicians: Artistry, Industry, and Technology

Many students are not ready for what lies ahead of them once they walk across the graduation stage. They are faced with the obligatory question after graduation, “What’s next?” Conversely, other students have multiple career opportunities available to them upon graduation due to adequate preparation, guidance, research, a comprehensive and accessible professional network, and other intangible factors. It is vital, especially for students in the arts, to acquire the necessary skills, knowledge, and professional network, to make a seamless transition into the professional world to pursue a successful, sustainable career.

Editor's note: Seyed Ziae Mousavi Mojab is a MBA Student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology

These days, everyone talks about Social Media. Social Media is now the primary source of information and a key resource for communication. Facebook has more than 1 billion registered users and each day around 500 million tweets are sent out. People use Social Media not only to build inter-personal relationships, but also to learn about consumer products and to read consumer feedbacks. Many business owners, also use Social Media to attract and engage new customers. Effective use of Social Media can in fact, bring great opportunities for many businesses. Effective use of Social Media can bring great opportunities for your business.

While Social Media marketing looks easy, cheap, and effective, a wrong Social Media strategy can end up damaging your business and brand reputation in the market. The question; however, is how you should approach Social Media marketing.

Editor's note: Amanbir Dhade is a MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology

9 Things an organization needs to look out for with online reviews 

The research firm, Gartner, predicted that between 10 and 15 percent of all social media reviews will be fake.

A study from Harvard Business School estimates that boosting a restaurant's rating on Yelp by one star can increase its revenues by as much as 9 percent. With stakes this high, it is no surprise that businesses are paying big bucks to ensure they earn top spots when it comes to online reviews. It is also giving rise to a little known but widespread business, "REVIEWS FOR HIRE!".

The issue is so serious that corporate giants are feeling the effects. Amazon filed suit in October 2015 against hundreds of people (1,114 people to be exact) for fabricating false and misleading reviews. The corporate giant argues that by providing false statements these individuals have undermined customer trust on Amazon. This latest lawsuit appears to be an extension of Amazon’s actions back in April when they filed suit against a group of website offering fake reviews,

An organization needs to consider the following nine things in regards to online reviews.