The Future of Social Advertising

Posted by Nick Mattar

Feb 16

Personal Social Sharing, Advertising Credits and Facebook Video: The Future of Social Advertising

10 years ago, social media marketing consisted of businesses asking individuals to post on their behalf on popular social media sites and blogs.  Bloggers would write about products while younger consumers would be paid to post about products on their MySpace or Facebook accounts.  At first, these methods were clever and could bring hordes of new hits to websites.  However, the general public quickly grew weary of this practice and personal sharing of professional products went out of style.

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Topic Categories: advertising

Generation Z and Snapchat: The Future of Advertising

Posted by Nick Mattar

Jun 16

Every Generation is scrutinized more than the last generation, reviewed tirelessly and considered to be lazier than all others. Millennials are currently the targets of studies, articles, and blog posts that aim to point out some flaw in the way they live. However, the generation following Millennials is beginning to finally pick up some traction in the internet world – Generation Z.

Generation Z is commonly referred to as the crop of people born after Millennials, beginning in approximately 1997 and ending sometime after 2010. In other words, those who do not remember Hanson’s “MMMBop” topping the charts are a part of Generation Z. Different scholars use different years as the generation’s advent, but the common ground appears to be the late 1990s. These people have lived their entire lives with the internet, coming of age as Facebook and Google ruled the internet. Their number one source of communication has been texting and their number one method of purchasing (or pirating) music has been online.

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Topic Categories: advertising, generation z

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