Information Visualization: Using PowerPivot To Gain Insights

Posted by John H. Heinrichs

Jul 9

What is PowerPivot?

PowerPivot is an no-charge add-in for Microsoft Excel 2010.  PowerPivot brings "self-service business intelligence to your desktop".  With the vast volumes of data available to the information professional, having tools to help discover patterns and generate insights is very important to the analyst.  Especially important is for these tools to permit the information professional to go in the direction that those insights lead. 

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Topic Categories: Excel, Data Analytics

Inbound Information Technology: Personas of Prospective Students

Posted by John H. Heinrichs

Jun 22

As the Information Systems Management (ISM) department focuses on educating “students for careers within the information profession,” an important learning outcome is to “utilize the most relevant information technologies”.  One of the information technologies available for visualizing and understanding data is data mining.  Coupling this information technology with the Inbound Information Technology techniques enables ISM to better understand their prospective students.  Using data mining technology enables ISM inbound marketers to answer questions such as:

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Topic Categories: Excel, Inbound Information Technology, Data Mining

Analytics for Twitter: Comedians of Twitter

Posted by Jacob Hunter

Apr 20


Several years ago, a friend of mine tried to convince me to use Twitter by claiming that the service was mostly populated by comedians sharing jokes and trying to “one-up” one another. As a listener to a number of comedy podcasts and having recently attended Gilda’s LaughFest in Grand Rapids, Michigan last March, I thought I’d use Twitter Analytics to examine how comedians use Twitter and what Twitter Analytics can tell us about why they use do so.

Tweets by Day 1
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Topic Categories: social media, Twitter, Analytics for Twitter, Excel, PowerPivot

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