How to Boost Facebook Posts into Effective Ads

Posted by Jason Johnson

Dec 13

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Topic Categories: Facebook

The Value of a Like?

Posted by John H. Heinrichs

Dec 11

CPC – Cost per click, CPM – Cost per thousand impressions, CPV – Cost per view, CPE – Cost per engagement, CPA – Cost per action, CPL? I thought that was what you got so you could carry your own handgun in your holster into public places. Cost per like? How does one go about establishing that, in fact, how much is a like worth?

With Facebook becoming one of the most prominent advertising arenas in digital advertising it is hard to establish the worth of a “like” or a “share” or a “comment” isn’t it? 

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Topic Categories: Facebook

Empowering Detroit through Development and Social Media

Posted by Nicolette Ferlito Codd

Nov 18

Despite reports of bankruptcy and corruption, Detroit is growing in a positive way, and it is a great place to live, work, and play.  Currently my family, which includes my two brothers and parents, are opening two, and hopefully more, brand new businesses in the central business district of Detroit, and we are not the only ones!  Accounting firm Plante Moran is opening an office in the Compuware Building. Advertising giant Campbell Ewald has brought 600 employees downtown next to Ford Field. Detroit is growing and changing, and we are excited to be a part of it.

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Topic Categories: Facebook, Graduate School, ISM 7505

A Decade of Women's Leadership in Michigan Public Companies

Posted by Toni Somers

Sep 24

Inforum Center for Leadership released its 10th anniversary Michigan Women’s Leadership Index, a snapshot of the leadership role of women in Michigan’s top 100 public companies.

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Topic Categories: Facebook

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