
Marketing Detroit
Detroit, ohhh Detroit. The national business community cowers at the idea of doing business in Detroit. Especially the banks. I was on the phone with a mortgage broker excited to speak about a mortgage refinance in the Central Business District of Detroit. As we were going through the parameters of the deal, I shared with him where the building is located. He says “Detroit? I am sorry to hear that, most lenders will not go into Detroit.” I stopped him while he was ranting about why. I asked, “Have you ever been here? Do you know what’s going on here?”
“Have you ever been here? Do you know what’s going on here?”
(This work has been released into the public domain by its author.)