Implementing a Video Marketing Strategy

We keep hearing it everywhere we go – in the classroom, at conferences, in meetings – video is the future of marketing.  The reality is, video isn’t the future of marketing – video is NOW.  Video marketing, especially through platforms like Facebook and YouTube, provides consumers with a quick overview of a product or service, allowing them to get the information they need in mere seconds.  Many Millennials and Gen Ys have expressed video as being a primary source to obtain information, with 30% of consumers aged 18-24 consuming over four hours of YouTube content a week!