Using Social Media to Remain Relevant After the Closing.
According to Alyse Robertelli of The Robertelli Team Real Estate, 80% of her company’s clients come from referrals. That’s 4 out of every 5 clients! Are you taking the necessary steps to engage with your former clients on a continual basis to stay on the tip of their tongues when the opportunity presents itself for them to recommend a great agent to their family or friends?
In this article, I will provide some tips on using social media to stay relevant and in relationship with those past clients. For our purposes, we will assume that you already use social media to an extent to promote new home sales and extend your reach. Let’s learn how to kick up your social media game to transform your social media game from AAA to the Pros.
1. Sell your neighborhoods, not just your listings.
Create content that highlights the areas you work in. What kind of fun things are happening around town? Are there any new developments in the works that will add value to the neighborhood such as a new Whole Foods or a state of the art shopping mall? Use your Facebook Page and Twitter Account to highlight the towns and cities you work.
This will help you create continued interest from your past clients and new clients alike by providing them relevant, helpful information other than the nuts and bolts of home marketing and selling.
2. Blog about design and highlight beautiful homes within your area of operation.
People love to stay up on trends and are fascinated with viewing beautiful homes. This is evident by the popularity and quantity of all of the home remodeling shows on television. Turn your page into something your followers are intrigued with and want to share with their friends.
Partner with local design firms or builders and combine your efforts to captivate and intrigue your followers by displaying the most beautiful homes in your area with tips and tricks on how they can immolate those envious designs.
3. Give tips on how a potential client can best sell their home by staging and how to prepare to move.
Link to articles that can enlighten your followers and help them answer the many questions that come from selling a home and buying a new one. Here is a great opportunity to build trust and promote your company’s brand.
I know my wife and I would have loved a real estate agent that showed that they cared about our fear and uncertainty at one of the more stressful times in our family’s life. Instead, our last agent performed as more of a go between instead of a subject matter expert. Take it from me, people what to be led by an expert and tactfully told what to do along the journey.
4. Post your listings.
Now the part you’ve been waiting for. Posting your listings can have the effect of turning your follower off, especially if they aren’t in the business for a new home. The golden rule in social media is 80/20. That is - post 80% of your content about lifestyles, customer interests, and other updates; post 20% of your content about you and your product. This keeps your social media social, and engaging.
When you post your listings, keep the personality of you and your Facebook Page. This is not a print ad. Tell about the home, and what points will sell it. Tell how many bedrooms and bath. Tell the address. Tell the price. But keep it engaging.
Ask questions about your new place, to get comments about what people like about it, what they like about the neighborhood, or comments about the schools and community facilities. Post about your Open Houses, too.
The goal of all of these tips is to engage with your rolodex. Stay relevant, helpful, and most importantly build a personality for your business. Nobody want to remain a follower of a real estate company that does nothing but promote their listing or brags about their sales. This goes for past clients that were delighted with your service. By harnessing the power of Content Marketing, you can multiply your business and become a stand out firm that client old and new love and trust to spread the word.
If you would like to dive deeper into Content Marketing or the power of telling a compelling story with This blog just scratched the surface. If you are ready to take your company to the next level with Inbound Marketing and Content Creation, please consider taking a deep dive into the subject using the many free educational offerings from HubSpot such as the Certification in Content Marketing course that I used to help compile this blog. I guarantee you won’t be disappointed.
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