Ilitch School of Business

 

 

The Future of Marketing is in Artificial Intelligence

Posted by Zachary Schewee

Jan 7

Editor's note: Zachary Schewee is a MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and is enrolled in ISM 7505: Inbound Information Technology. 

The Movie HER: The Future of Marketing is in Artificial Intelligence

 You may be reading this title and asking yourself two questions.

  1. What is the movie HER?
  2. How is Artificial Intelligence the future of marketing?

Both are valid questions and it seems that it could be bit of a stretch that the future of marketing lies in the hands of Artificial Intelligence. So, first I’ll touch base on the actual movie itself and then get into the marketing part.

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Topic Categories: inbound marketing, Artificial Intelligence

Written by
Zachary Schewee
Zachary Schewee is a 23 year old MBA student who lives in Washington Township. He did his undergraduate studies at Bowling Green State University and in the summer plays for the Detroit Football Club, Detroit City FC.

13 Q&A’s with a Director of Social Media

Posted by Rebecca Monash

Nov 30

Editor's note: Rebecca Monash is a MBA student in the Mike Ilitch School of Business at  Wayne State University in Detroit, MI and is in ISM 7505: Inbound Information Technology.

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Topic Categories: social media, Inbound Information Technology, inbound marketing

Written by
Rebecca Monash
Two things I love to do are travel and try new foods. With an open mind I explore and eat around the world without breaking the bank.

Having Trouble Being Found?

Posted by Nicholas Buhay

Oct 29

Editor's note: Nicholas Buhay is an MBA student at Wayne State's School of Business in Detroit, MI and has taken ISM 7505: Inbound Information Technology.

Using the Inbound Marketing Strategy to get your company noticed!

Have you ever felt like your drowning?  Are you lost in a sea of companies with no way of standing out to potential customers?  Been there, done that. Don’t become frustrated just yet, most companies have faced this challenge and I’m here to tell you there is a lifeboat with the right answers to keep your ship from sinking.
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Topic Categories: Inbound Information Technology, inbound marketing

Written by
Nicholas Buhay
Nicholas Buhay is a current student of Wayne States MBA program. Nicholas works as a Systems Analyst on Electronic Medical Records and maintains active involvement in his family's funeral service.

6 Ways to Pursue your Inbound Marketing Dream Job! 

Posted by Juanita Bass

Sep 17

Editor's note: Juanita Bass is a MBA student at Wayne State's School of Business in Detroit, MI and has taken ISM 7505: Inbound Information Technology. 

The words résumé, interviews, networking, and cover letter had me nervous, discombobulated and walking around with sweaty palms.  These are the feelings I had as a graduate student embarking upon a career change.  I thought the whole, “finding a new job” thing was frustrating and nearly impossible to achieve.  However, I have discovered six simple steps to pursue an Inbound Marketing Dream Job!!  You need to Network-Network-Network, Have Face-to-Face Informational Interviews, Send Thank You Emails, Be willing to Volunteer or Intern, Attend Inbound Conferences, and Sharpen Your Skills. 

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Topic Categories: Inbound Information Technology, Career Planning, Career Opportunity, inbound marketing

Written by
Juanita Bass
Juanita Bass is a MBA student focused on Information Systems Management.

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