Study in Boston! Attending Inbound 2016

Posted by Brandon Eick

Mar 20

A Hubspot Experience

Attending the Inbound 2016 conference in Boston was a great opportunity to learn more about the growing business of Digital Marketing.  Sessions ranged from talks on the innovations coming from Silicon Valley to how to get away with swearing in your marketing.  While attending these sessions, you also had an amazing opportunity to socialize and meet people working in the field.  As a college student, every professional I met was impressed I was able to attend and eager to talk to get my opinion on Hubspot’s Inbound marketing. 

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Topic Categories: inbound marketing

How to Grow Your Business and Attract Leads

Posted by Gabriel Cottingham

Jan 23

How to Grow Your Business and Attract Leads

If you started a company and did no advertising, or marketing, would you be surprised if you did not make any sales? Of course not!

Consumers will not come to you unless you help them find your company.  I know your probably thinking, about how to increase the sales of your business without investing a lot of money.  Using these creative marketing strategies will help you build an online social media presence, generate new leads, and focus on the company’s overall goals. 

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Topic Categories: inbound marketing

Beyond the Sale: 4 Ways to Create Delight

Posted by Isabel Miranda-Drone

Dec 29

Generally, companies face high churn and attrition due to their inability to form high-value relationship with customers.  However, in today’s digital world, prospects and customers transmit thousands of indicators about what is important to them via tweets, posts, comments, reviews, and more.  Finding insightful nuggets in all this data is central to establish deep relationships with customers.  Aggregating all the information in one centralized system that allows more targeted, contextualized, and personalized interactions throughout every touchpoint makes this more possible.  I discussed this previously in “Building Brand Loyalty: Expanding CRM to Create a Delightful Customer Experience.” 

It is also important to cultivate a community of loyal customers and fans.  This group is the most valuable because they provide valuable input and serve as advocates to others.  We all know how important it is to build trust but most firms struggle with doing so. Customer do not typically trust brands but instead go to their peers for guidance. But if companies can build trust amongst a small group of customers, these individuals then bring in new prospects via word-of-mouth.

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Topic Categories: inbound marketing

S.M.A.R.T Goals for Social Media in the 21st Century

Posted by Hannah Hudson

Dec 22

A common mistake made by inexperienced social media users is pushing out content without a formal plan or established metrics and detailed goals.  Social media is often seen as an easy way to reach masses when in reality it takes planning and continuous research in order to effectively reach a target market.  In today's age, social media use is wide-spread so it is becoming more and more important to focus on effectively using social media in a way that differentiates you from the sea of other content. There is a lot of room for error, so let’s be S.M.A.R.T about it!

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Topic Categories: inbound marketing

So You Want to Work in Digital Marketing ...

Posted by Nick Mattar

Aug 8

The economy is on the rebound and companies are expanding.  New marketing agencies open their doors seemingly every day with low start-up costs and the ability to work entirely online without a need for physical office space.  Meanwhile, companies in other industries are expanding marketing departments by adding positions devoted solely to social media or other aspects of online marketing.  Many of these positions are entry-level and offer plenty of room to grow within the company since there are not many senior-level positions dedicated to the online marketing space.  


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Topic Categories: Inbound Information Technology, inbound marketing, Digital Marketing

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