5 Ways to Maintain Your Privacy on Facebook

Posted by Rachel Plafchan

Jan 26

5 Ways to Maintain Your Privacy on Facebook

Facebook, the Social Media platform of choice for nearly 1.59 billion users across the globe, is known for its unique ability to allow users to share everything.  From your current location, to cute pictures of your cat, to where you work and who your family is, Facebook has a way with encouraging its users to share – and maybe overshare.  In a time where connecting digitally is a normal part of everyday life, are you being vigilant to ensure you are keeping your privacy?  Read on to learn how you can up your privacy while maintaining your online presence.

(www.facebook.com)

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Topic Categories: social media

4 Reasons to Market Yourself on Social Media

Posted by James Loduca

Jan 19

Market Yourself on Social Media

If you are anything like me, you may have once thought to yourself that being found on social media in the current business climate would significantly decrease your chances of finding a job.  Most of us have been told at some point by a college professor, a friend, or a parent to be very careful of what we put on social media because “companies are watching.”  God forbid a recruiter see me drinking a beer!

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Topic Categories: social media

5 Social Media Challenges in Healthcare

Posted by Vincent Bucchare

Jan 9

Social Media Challenges in Healthcare

The healthcare industry has been slow to adapt social media as a way to engage with patients and customers, and for good reason.  The industry is heavily regulated and under a ton of scrutiny, which makes participating in social media challenging for the 5 reasons below.

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Topic Categories: social media

3 Ways to Improve Your Instagram Presence

Posted by Rachel Plafchan

Dec 15

If you aren’t already on Instagram, there’s a good chance you should be.  Instagram, initially released in 2010, is a “mobile photo-sharing, video-sharing, and social networking service” (Wikipedia) which allows users to connect through “likes”, comments, and content sharing.  Instagram offers an excellent way for brands to connect with users, promote their brand, and bring in new customers. (Instagram Image from Freepik)

Check out these Instagram statistics from Hootsuite if you’re not convinced.  As of November, 2016 there are over 500 million monthly active users on Instagram.  Over 40 billion photos have been shared by its members, approximately 95 million a day.  80% of Instagram users are located outside of the US, but Americans are in on it too – 31% of American females and 24% of men are using the mobile based social sharing application.  If you think that Instagram is a good fit for your brand, or maybe you are already on Instagram but not seeing the results you wish, read on to find out how you can increase your reach and potential on the application.

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Topic Categories: social media

Why You Should Be Using Instagram

Posted by Madeline Robson

Dec 5

Why You Should Be Using Instagram Stories for Business

Social media is rapidly growing, with users of all ages communicating every single day directly through a variety of social media platforms.  The evolution of social media over the past two decades has been a fascinating one.  Flashback to the early 2000s, when AOL Instant Messenger quickly was a primary communication tool for teens and young adolescents everywhere.  Many parents were skeptical of this early form of social media, adamantly warning their Generation Y children about the dangers of the internet and talking to strangers.  

Social media is everywhere!

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Topic Categories: social media

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