Future Challenges with Social Media

Posted by Megan Bibee

Mar 27

Social Media is ever evolving and more and more companies are utilizing the channels to attract customers.  Whether it be advertising a brand through image or video, providing a discount or even soliciting feedback from current customers, companies need to be aware of the potential challenges that they may encounter when utilizing such channels.  A few categories of these challenges include online reputation management, social media policy, and privacy issues.  While these are all very important, online reputation management is key to ensuring that a company attracts customers and keeps them.  Companies of all sizes can benefit from online reputation management. 

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Topic Categories: social media

3 Social Media Challenges That Can Be a Win

Posted by Conrad Hunt

Mar 13

Post. Tweet. Like. Love. Share. Repeat.

Social media as we know it today rushed into our world like a gush of wind.  It is rare that you will find a company or organization without one (or more!) social media account.  Our consumers want instant connection by chatting with you or sending a direct message to learn about your product or resolve an issue.  At times, people check social media before they even step foot into your store.  

Before we look at social media and how it affects your organization, we have to know where we’ve come from to know where we are heading.

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Topic Categories: social media

Creating Compelling Calls-to-Action

Posted by Hannah Hudson

Feb 27

A call-to-action is a must have when attempting to draw customers in.  Let’s face it, just getting a visitor to your website does not increase sales or ultimately grow your business.  A call-to-action is used to provide focus to your website, a way to measure a sites success and ultimately to provide direction to your users.  It is used to keep customers engaged and gives certainty as to what the next steps are.  In other words, a call-to-action is a useful and presentable sales pitch that provides a benefit to the customer and works towards a goal for the company.

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Topic Categories: social media

Social Media Challenges Faced by Startups and Large Corporations

Posted by Shannon Starr

Feb 23

It’s rare to find a multi-million corporation that doesn’t have an online presence of some sort. Chances are that these corporations have strong marketing structures and teams that focus on various aspects of the marketing channels.

Startup companies may have a difficult time establishing their online presence due to their search engine optimization (SEO). Large corporations have a strong SEO due to their popularity and familiarity with the brand. SEO is a type of “free” advertising and helps websites maintain a strong position on search engines.

See below for a video produced by Search Engine Land to gain a further understanding on SEO.

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Topic Categories: social media

The Future Challenges of Social Media

Posted by Vincent Carozza

Feb 2

The Future Challenges of Social Media


Social media has the potential to create a multitude of issues for organizations and has so already, from politically incorrect posts, inappropriate jokes, and the common spelling mistakes.  These issues have surely already impacted organizations and will continue to do so.  Organizations have had to make adjustments and dedicate additional attention to their social media marketing strategies to avoid these issues.  These issues will continue to haunt organizations in the future but with strong emphasis on detail and accuracy, these can be avoided.  However, these are most likely not the most important issues that a organization will face in the future.  As social media continues to change and grow so rapidly, organizations will certainly be faced with a great challenge of deciding which social media platforms to choose.  One of the primary challenges will also be connecting all the social media platforms and maintaining congruity between them.  With such, organizations must ensure that they uphold the congruity between their multiple sites.  Organizations will also need to determine how often to post and the content that will be posted.

Photo Credit: https://www.entrepreneur.com/slideshow/272286

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Topic Categories: social media

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