Your Online Reputation & Recruiting
Just last week, the CEO of a to-be-left-nameless international firm expressed frustration at a quarterly town hall meeting that the results of the company-sponsored “engagement survey” (which were overwhelmingly positive) were not consistent with the scores and opinions to be found online (which were not). He specifically cited Glassdoor.com as, frustratingly, reflecting a much different view of the organization than the official corporate survey (Glassdoor is a job search site that also allows current, prospective, and former employees to post reviews of a particular organization). For a company that is trying to recruit competitive talent from Silicon Valley and other highly competitive areas, this represents a potentially serious problem. If prospective employees query the company and find unfavorable reviews, the strength of recruiting efforts suffers.