Online Reputation and Recruiting

Posted by John H. Heinrichs

May 21

Your Online Reputation & Recruiting

Just last week, the CEO of a to-be-left-nameless international firm expressed frustration at a quarterly town hall meeting that the results of the company-sponsored “engagement survey” (which were overwhelmingly positive) were not consistent with the scores and opinions to be found online (which were not). He specifically cited as, frustratingly, reflecting a much different view of the organization than the official corporate survey (Glassdoor is a job search site that also allows current, prospective, and former employees to post reviews of a particular organization). For a company that is trying to recruit competitive talent from Silicon Valley and other highly competitive areas, this represents a potentially serious problem. If prospective employees query the company and find unfavorable reviews, the strength of recruiting efforts suffers.

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Topic Categories: Human Resource

HR Gets Social In 2014

Posted by John H. Heinrichs

Feb 20

Social Media Trends For 2014

As college students, we are all working toward one common goal: finding a job.  This isn't always the easiest thing to do but this year, HR will finally be using social networking and other digital technologies to recruit.  Forbes wrote an article entitled "2014: The Year Social HR Matters." The article says "the digital immigrants have now caught up to the digital natives - we are now all digital citizens."  It is great that HR is finally embracing social media as a resource to find new talent. 

Image by Henripontes (Own work) [CC-BY-SA-3.0 (], via Wikimedia Commons

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Topic Categories: social media, Human Resource

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