Your Online Reputation & Recruiting

Just last week, the CEO of a to-be-left-nameless international firm expressed frustration at a quarterly town hall meeting that the results of the company-sponsored “engagement survey” (which were overwhelmingly positive) were not consistent with the scores and opinions to be found online (which were not). He specifically cited Glassdoor.com as, frustratingly, reflecting a much different view of the organization than the official corporate survey (Glassdoor is a job search site that also allows current, prospective, and former employees to post reviews of a particular organization). For a company that is trying to recruit competitive talent from Silicon Valley and other highly competitive areas, this represents a potentially serious problem. If prospective employees query the company and find unfavorable reviews, the strength of recruiting efforts suffers.

Social Media Trends For 2014

As college students, we are all working toward one common goal: finding a job.  This isn't always the easiest thing to do but this year, HR will finally be using social networking and other digital technologies to recruit.  Forbes wrote an article entitled "2014: The Year Social HR Matters." The article says "the digital immigrants have now caught up to the digital natives - we are now all digital citizens."  It is great that HR is finally embracing social media as a resource to find new talent. 

Image by Henripontes (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons