One of the Future Social Media Challenges Facing the Organization – Online Reputation

Social media continues to gain presence and relevance in today’s business.  With each passing day, organizations have to identify and stay abreast of social media channels, understand how each fits into their business plan and how to best utilize them to achieve their growth goals.  Social media plays an important role in inbound marketing and growing an online presence.  The various social media outlets allow organizations to interact directly with potential customers as well as nurture existing relationships. 

(The image by Universal Film Manufacturing Company in the Public domain, via Wikimedia Commons.  Reputation (1921) - Film Daily Ad May 8 1921.)

SEO and Guest Blogging

On January 20, 2014, Google’s Matt Cutts published a blog post on his personal blog (http://www.mattcutts.com/blog/) warning that guest blogging strategies used primarily as a SEO tactic should stop.  As Matt phrased it, “over time it’s become a more and more spammy practice”.  Not a mere warning however, as Google has subsequently tracked down and penalized several guest blogging networks, such as MyBlogGuest.com, for violating Google’s SEO guidelines.  By penalized, I mean individuals and organizations losing page ranking (PR) for their website by not showing up on the first page of search results when using Google’s search engine.

Marketing Activity Metrics: I wish I would have known

What if you realized it too late, that your marketing program was not working?  It had been working great for some time - you were generating leads and sales had continued to increase. You believed all the right tools were in place and you were doing the right things. Then, slowly behind the scenes things began to fall apart and now you have to answer to management why sales are down, leads have dropped and overall awareness of your product/service is practically none existent.

9 Key Tasks For Successful Social Interactivity Marketing Implementation

Implementing a social interactivity marketing strategy is a key for success for an organization’s online social media strategy.  Whether the organization is adding social media features to its existing ecommerce website, or incorporating ecommerce functionality within the social media sites, or both, there are 9 key tasks that every organization should complete to ensure the successful implementation of a social interactivity marketing strategy.

Rome Wasn’t Built in One Day: Same with the World Wide Web

Implementation of social media for an organization can often times be a very complicated and time-consuming process.  Often times organizations spend time trying to come up with the correct social media strategy and online balance for their organization but never become successful with the implementation process because they fail to set realistic and meaningful goals.  By setting goals, it allows for an organization to work through the steps needed to reach those goals.  When organizations tend to rush into the implementation process without first analyzing their goals, they tend to fail.  The following steps need to be done if an organization wishes to be successful in implementing social media strategies and online activities.

(Image by Theunixgeek [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons)