Social Media Concerns

Posted by John H. Heinrichs

Apr 21

In the world of business, social media is taking a larger and larger role in the day to day function of the organizations that use them.  Ten years ago, the concept of a “social media” specific employee was unheard of; today unpaid internships in this arena are common place.  While the speed and reach of social media outlets are unmatched in the world of advertisements ability to reach targeted demographics, there are detractors to the social media market that can adversely affect a business. 

There are several concerns that should be addressed by the company when using social media sites.  These concerns include:

  • What the organization's social media policy should be when employees are using the sites?
  • How to manage the online reputation of the company? 
  • How to protect the privacy of the company, the employees, and the visitors to the sites? 
  • Other ethical considerations that may arise.

(The gold seal image is by Jossifresco (Own work) [released into the Public domain], via Wikimedia Commons at http://commons.wikimedia.org/wiki/File%3AGold_seal_policy_v4.svg )

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Topic Categories: Social Media Policy

Implement the Correct Social Media Strategy

Posted by John H. Heinrichs

Mar 6

Importance of Social Media

We all realize the importance of social media in the professional and personal realm in this day and age.  It also helps that most the social media outlets are fairly simple to learn and use.  After all, it is supposed to appeal to the masses, whether young or old.  Millions of people have access to and regularly use channels such as Facebook, Twitter, Instagram, etc. for their entertainment needs.  This makes it easy for organizations to gather information and feedback from the internet to aid product enhancement.  The issue for the organization is now implementing the correct social media strategy in order to effectively use social media to their advantage.  With so many readily available channels to reach customers, organizations have relished in this digital movement, as it requires much less effort on their part and the effects of a cause are more easily recognized.

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Topic Categories: Social Media Policy

The Millennials are Coming 2

Posted by John H. Heinrichs

Feb 12

The Millennials are Coming! The Millennials are Coming!

One if by land, two if by sea, and three if by Snapchat.

You’ve spent years building your company. You’ve made difficult business decisions and smart power plays. You’ve done everything right …and a 22 year old intern might destroy it with one twitter post.

What is a Twitter anyway? It will probably come as no surprise that social media isn’t just a way for the world to stay connected. There are incredible revenue possibilities available to an organization that can leverage its power correctly. However there is great responsibility that comes with this great power, Peter Parker.

(The image file of the 'Old North Church in Boston' is in the public domain in the United States. Accessed via http://commons.wikimedia.org/wiki/Main_Page)

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Topic Categories: Social Media Policy

Social Media Privacy

Posted by John H. Heinrichs

Feb 10

Social Media Privacy

Social media has the potential be very beneficial, but can surely take a turn for the worst and became harmful.  Social media can not only affect a business/brand but also its employees.  We live in a technology-driven society in which even children as young as 6 yrs. old have access to social media forums.  There are even sites such as LinkedIn that are specifically geared toward networking in the business world.  So it is so important to stress that a business has to have privacy policy that includes social media in an effort to protect itself as well as keep their employees informed of potential post on these sites that could lead to their termination.

(Image by Zigomitros Athanasios - Thor4bp (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons)

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Topic Categories: social media, Social Media Policy

Should Companies Implement a Social Media Policy?

Posted by John H. Heinrichs

Jan 9

Should Companies Implement a Social Media Policy?

Employees have constantly talked about their companies, peers, and bosses from day one, well before email or social media.  Today, roughly 75% of adults engage in social media, making it impossible to just shun social media all together, but rather addressing it from a standpoint of what is acceptable and tolerable to organizations.  It is known that people tend to feel more comfortable voicing themselves when all they have to do is hide behind their phone or computer, type, and press submit, share, tweet…etc. In fact, IT abuses have increased over the past 5 years among recent college graduates.  This is not a revelation that this type of chatter exists, but what is more apparent is the accessibility to employee’s feelings, thoughts and viewpoints via social media platforms which can at times be beneficial, yet also damaging at the same time.  (Image is a picture of "Harper Hospital" - image in the public domain - via Wikimedia Commons)

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Topic Categories: Social Media Policy

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