Ethical Challenges in Social Media
Social media application have proven to be an effective way for companies to stay in constant interaction with current and potential customers. Social media tools usage has grown extremely fast in the past ten to fifteen years leading to quick exposure of many firms and industries. The scope and speed of social media creates information that is available almost instantaneously at a global scale. Social media has created a synergy between personal and business lives of users as companies make use of social media for personal reasons and vice versa. Due to its ongoing opportunities and vast potential, social media has created various ethical challenges. Ethics is a very serious matter in any organization and any ethical misdemeanor can lead to loss of sales and customers as well as expensive lawsuits.