Establishing Goals for Online Marketing: A Lean Approach

Posted by John H. Heinrichs

Nov 29

Establishing Goals

I work in the automotive world, which has been a crazy place to be in the past several years.  Many companies were greatly affected by the down turn in the economy and yet many of the companies have already bounced back or are still in the process.  Meanwhile, the world of social media has been evolving and many of these Automotive companies have utilized this way of marketing to help them bounce back from hard times.  Although the way social media and online marketing is used by the automotive industry can vary greatly depending on if the organization is a Tier 1, Tier 2 or Tier 3, or a dealership, the one thing that resounds synonymously throughout a lot of successful automotive companies is Lean Manufacturing and focus on continuous improvement. 

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Topic Categories: social media, Lean Manufacturing

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