3 Secrets to Great Storytelling

Posted by Krista McComas Rowe

Feb 6

3 Secrets to Great Storytelling // Advice from INBOUND 2016

As marketer and storytellers one of the biggest challenges we face is gaining (and keeping) the attention of our audience.  The solution lies in putting your audience at the center of your storytelling.

Knowing what your audience is feeling, using a relatable main character, and writing in a way that lifts your audience up are all key storytelling components that can make or break your bond with your audience, and thus your content’s performance.  To truly connect and form a relationship with your audience through customer-centric content you must (1) Listen to what’s happening in social media, (2) Choose a main character that emulates your target, and (3) Infuse positivity into your writing. 

[These themes and slides have been pulled from talks given at HubSpot’s INBOUND 2016 conference.  Of all the storytelling advice at the INBOUND 2016 conference, these are the three topics I found most impactful. (See the INBOUND 2016 Content Library for more)]

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