The Greatest Story Ever Told

Posted by Michael Suhy

Apr 6

How to Harness the Power of Content Marketing to Sell your Business before your Products

Fun Fact:  Content Marketing can be dated back to 4200 B.C with cave drawings depicting how best to defend yourself against beasts. 

Full Disclosure: I am an MBA student who stumbled into an Inbound Information Technology course and for the last four weeks I have been consuming the inbound marketing methodology by the pound!  I have zero background in marketing but a Ph.D. in consuming. 

This blog will focus on Content Marketing in general and the power of telling your business story in particular.  

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Topic Categories: content marketing

A How-To Guide for Creating a Killer Content Program

Posted by Krista McComas Rowe

Mar 2

Storytelling can be tough.  Really tough.  One of the biggest challenges in storytelling through content is not only connecting with your audience, but building that connection in such a way that spurs your audience into action.

The following are best practices to live by for creating a successful content program, along with examples of recent client work The Story Lab (the company I work for) did for Chevrolet.  The goal for this campaign was to create awareness and an emotional connection with the Chevy Cruze’s millennial target persona, and to inspire that target to share the videos with their social network.

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Topic Categories: content marketing

5 Reasons You Need Influencers to Revive Your Content Marketing

Posted by Krista McComas Rowe

Feb 9

5 Reasons You Need Influencers to Revive Your Content Marketing

More and more consumers are turning to social media channels as their primary source of news and entertainment content.  But thanks to the algorithm updates on social platforms such as Facebook and Instagram, only a small percentage of your 100,000 followers may actually see your brand’s message, particularly if that message is pushing a product or using any of the same content from your traditional advertising.  Brands need to get creative if they want to break through the clutter.  They need to go beyond traditional digital marketing and enlist passionate subject matter experts to speak on their behalf and in the appropriate channels.

Enter: Influencer Marketing.

Influencer Marketing is “partnering with social content creators, those with key audiences on Facebook, Twitter, Pinterest, YouTube, and Instagram, to help brands connect and engage with consumers through an authentic and trusted source.” (Source: TapInfluence).

Over time the influencer builds a relationship with their followers.  They form a bond of admiration, loyalty and trust which is built on the values and interests they share with their following.  Big brands will often hire influencers to extend their own marketing efforts, either to push out the brands content or create additional content along the same theme. 

Read on for the top 5 reasons to use influencers as part of your overall content plan.

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Topic Categories: content marketing

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