Tools

The tools are to various resources used in this week's discussions and lectures.

• Make my Persona Tool
   
• Alexa: The Web Information Company
  "Wayne.edu is ranked #27,794 in the world according to the three-month Alexa traffic rankings.  
  Search engines refer approximately 13% of visits to the site.
  The site has a bounce rate of approximately 36% (i.e., 36% of visits consist of only one pageview).  
  Compared with all internet users, Wayne.edu appeals more to users who have postgraduate educations; its audience also tends to consist of childless women under the age of 35 who have incomes under $30,000 and over $60,000 and browse from school.
  The average time spent by a visitor to the site is roughly six minutes per day, with 39 seconds spent on each pageview."