Social Media Monitoring

"For every complex question there is an answer that is clear, simple, and wrong." – H.L. Mencken

Analytics for Twitter is an awesome PowerPivot application to query Twitter within Excel 2013 and perform ad-hoc analysis on Tweet statistics, such as time and frequency of tweets, top tweets, top tweeters, and so forth. The Twitter application even detects the tone score based on keywords that you can customize in the workbook.