Related Reading Material

The information links are to various resources used in this week's discussions and lectures.

• New Media and the United State Air Force
  An overview of the "new media knowledge needed to maneuver in the online information battlespace."
  
  
• Social Media Policy: Should your company have a social media policy
  This guide provides an overview of the social media policies. 
  
  
• How Procter & Gamble Got Employees to Use Social Networking at Work
  "P&G drove adoption of social networking tools by integrating them with existing work processes."
  
  
• An e-Book: Trust Economy - Return on Influence
  
  
• The art of the Retweet - Infographic
  1. Tweets sent out between noon and 2pm have the highest retweet rate.
  2. The best day of the week for retweets is Friday (between noon and 2pm!)
  3. Including “Please Retweet” in your tweet has a 51% retweet rate, and “PleaseRT” has a 39% retweet rate.
  4. Choosing not to include either of those phrases yields you a 12% retweet rate (Whoa! I highly encourage you to capitalize on those buzz words!)
  5. Including a link in your tweet increases your retweet rate.
  6. Try limit your tweets to 100 characters, because that leaves room for users to RT, @username and leave a comment.

• How to Use Twitter: 14 Basics By Ellie Becker
  
  
• Inbound Information Technology: Is My Content Being Shared? 
  
  
• How to use Twitter for Business -- Download an eBook